SEO for E-commerce: tips on how to sell more by optimizing your online store
Posted: Sat Feb 01, 2025 8:22 am
For your online business to grow, it’s not enough to just have a plan and offer good products. Here at Webcerrado, we apply SEO strategies to attract more organic traffic and increase our clients’ sales. So, learn how to apply SEO strategies for e-commerce and optimize your online store to have a profitable and successful business. Check it out!
Perform keyword research
For consumers to find your online store through organic searches, it is essential to apply the appropriate keywords to your pages. Only then will it be possible to have a good ranking in search engine results pages (SERPs).
So, first, identify which keywords you want to rank for on your product pages, taking into account some factors, such as relevance, search volume and difficulty of crawling.
However, it is essential to have knowledge about your persona (buyer), what their desires, interests, needs and questions they may have about your products are. This way, it is possible to identify the keywords that consumers may use when searching on Google.
Use long-tail keywords
The main goal of applying SEO for e-commerce is to optimize cayman islands whatsapp data your search engine to attract more sales to your online store. Therefore, it is important to focus on more specific search terms to attract visitors who are genuinely interested and will buy your products.
In this case, the ideal is to search for long-tail keywords . In other words, keywords that have 4 or more words. For example, if you have a store that sells shoes, search for more specific terms like “ navy blue women’s dress shoes ” and not just for dress shoes or women’s shoes.
And to carry out your research, you can use the best keyword search tools, such as:
Ubersuggest ;
Keywords Everywhere;
Google Suggest;
Keyword Magic Tool.
Optimize Googlebot Crawling
Googlebot, also known as a crawler , spider or bot , is a computer program created by Google to crawl public pages across the web in order to gather and organize information. The bot then saves this information, making it compatible with search results.
A budget and tracking time are determined to track your online store.
Therefore, it is interesting that with each crawl Googlebot visits a greater number of relevant pages. Therefore, it is important to frequently analyze the server logs to identify some factors:
How and when did Googlebot crawl your site?
What are the most frequently crawled pages?
How often is tracking done?
What areas does Googlebot crawl the most?
To perform such analyses, you can use the SEO Log File Analyzer or Splunk tools.
Additionally, it is necessary to implement structured data, as it helps bots understand various factors about your page. In addition, it creates more complete search results.
Invest in user experience (UX)
It is not enough to select and apply appropriate keywords for e-commerce. In addition, it is necessary to invest in UX (User Experience), that is, to improve the user experience. To do this, the architecture of an online sales website must be well designed to improve usability, ranking and sales conversions.
There are other factors such as page loading time and mobile friendliness (optimization for mobile devices) that help consumers complete their purchases quickly, reducing bounce rates.
Optimize images for your e-commerce
Another factor highly valued by Google is images, when optimized for e-commerce, they help to increase visibility on Google Images . Although little explored, it is a tool that can work well in SEO strategies for e-commerce.
So, optimize your page by inserting quality images related to your products and naming them with strategic keywords. This helps to increase the relevance of the pages, improve the accessibility of your website and increase the possibility of your store being found in search engines.
In addition to the information provided above, it is essential to monitor market trends and observe what is producing the best results. This way, you can adapt your digital marketing strategies to outperform the competition.
Perform keyword research
For consumers to find your online store through organic searches, it is essential to apply the appropriate keywords to your pages. Only then will it be possible to have a good ranking in search engine results pages (SERPs).
So, first, identify which keywords you want to rank for on your product pages, taking into account some factors, such as relevance, search volume and difficulty of crawling.
However, it is essential to have knowledge about your persona (buyer), what their desires, interests, needs and questions they may have about your products are. This way, it is possible to identify the keywords that consumers may use when searching on Google.
Use long-tail keywords
The main goal of applying SEO for e-commerce is to optimize cayman islands whatsapp data your search engine to attract more sales to your online store. Therefore, it is important to focus on more specific search terms to attract visitors who are genuinely interested and will buy your products.
In this case, the ideal is to search for long-tail keywords . In other words, keywords that have 4 or more words. For example, if you have a store that sells shoes, search for more specific terms like “ navy blue women’s dress shoes ” and not just for dress shoes or women’s shoes.
And to carry out your research, you can use the best keyword search tools, such as:
Ubersuggest ;
Keywords Everywhere;
Google Suggest;
Keyword Magic Tool.
Optimize Googlebot Crawling
Googlebot, also known as a crawler , spider or bot , is a computer program created by Google to crawl public pages across the web in order to gather and organize information. The bot then saves this information, making it compatible with search results.
A budget and tracking time are determined to track your online store.
Therefore, it is interesting that with each crawl Googlebot visits a greater number of relevant pages. Therefore, it is important to frequently analyze the server logs to identify some factors:
How and when did Googlebot crawl your site?
What are the most frequently crawled pages?
How often is tracking done?
What areas does Googlebot crawl the most?
To perform such analyses, you can use the SEO Log File Analyzer or Splunk tools.
Additionally, it is necessary to implement structured data, as it helps bots understand various factors about your page. In addition, it creates more complete search results.
Invest in user experience (UX)
It is not enough to select and apply appropriate keywords for e-commerce. In addition, it is necessary to invest in UX (User Experience), that is, to improve the user experience. To do this, the architecture of an online sales website must be well designed to improve usability, ranking and sales conversions.
There are other factors such as page loading time and mobile friendliness (optimization for mobile devices) that help consumers complete their purchases quickly, reducing bounce rates.
Optimize images for your e-commerce
Another factor highly valued by Google is images, when optimized for e-commerce, they help to increase visibility on Google Images . Although little explored, it is a tool that can work well in SEO strategies for e-commerce.
So, optimize your page by inserting quality images related to your products and naming them with strategic keywords. This helps to increase the relevance of the pages, improve the accessibility of your website and increase the possibility of your store being found in search engines.
In addition to the information provided above, it is essential to monitor market trends and observe what is producing the best results. This way, you can adapt your digital marketing strategies to outperform the competition.