How to create an email newsletter template!
Posted: Sat Feb 01, 2025 8:36 am
2019-11-27(Updated: 2024-12-10 )
Email Delivery Basics
We will answer questions from customers about how to create email newsletter templates.
Table of Contents [Hide]
1. Benefits of creating an email newsletter template
2. Email newsletter template configuration
2.1. Header
2.2. ② Lead sentence
2.3. ③Content
2.4. ④Footer
3. Reference | Purpose and format of email list building for mlm newsletter distribution
3.1. Purpose of email newsletter distribution
3.2. Types of email newsletter delivery
Benefits of creating email newsletter templates
Templates are useful when sending out email newsletters.
By creating templates for specific purposes, you can reduce the amount of work required to create text and deliver it continuously.
From a branding perspective, using templates can help ensure your email newsletters have a consistent look and feel .
Also, sending information in a set format will allow users to quickly find the information they want, increasing their satisfaction.
It also makes it easier to visualize the email newsletter, which has a positive effect on the companies and brands that send it out.
What is the effectiveness of BtoB email newsletter delivery? Examples of its creation are introduced
This time, we will introduce the effectiveness of email newsletters in BtoB (the benefits of email distribution) and some examples of what kind of emails you should actually send.
Alala Message
Email newsletter template structure
We will introduce the main elements that make up an email newsletter.
① Header
The header is the first part of the email body that you see when you open it.
For HTML emails, we recommend creating a template using your brand's image colors and logo .
Even in the case of text emails, consistency will make it easier for recipients to remember where the email is from.
② Lead paragraph
A lead sentence is a sentence that summarizes the content.
It's best to keep it simple and just a few lines.
③Content
The content contains the details of the information you want to convey.
If there is multiple pieces of content, the ones at the bottom are less likely to be read.
Although decoration is one way to attract attention, other ideas besides decoration are also necessary to ensure that content is seen. In the case of our company's e-mail newsletter, we strengthen the guidance to the content by composing only an eye-catcher and a "continue reading" button.
④Footer
The footer is the bottom of the email body (the signature section in a normal email).
Include the publisher's name, contact information, etc. It's also a good idea to include a sentence or button for unsubscribing from the newsletter here.
By the way, unsubscribing from an e-mail newsletter is called "opting out."
If the opt-out information is difficult to understand or the flow is complicated, the email may be considered spam, so it is important to make it easy to understand.
What does opt-in mean? Explain the difference between opt-out and opt-in!
This time, we will introduce "opt-in," which is deeply related to email delivery and cannot be separated from it. In email marketing, opt-in is used to mean "permission to receive emails."
Alala Message
Reference | Purpose and delivery format of email newsletters
Purpose of email newsletter distribution
1. To increase sales
2. To maintain relationships with customers
The email newsletter has two main purposes.
The first reason is to increase sales .
Letting people know about your products and services will lead to sales. To achieve this, we send out email newsletters to turn potential customers into new customers and new customers into existing customers.
The second reason is to maintain relationships with customers .
For example, this could include useful information emails on how to use a product or announcements from the company.
Having contact with customers, whether new or existing, and maintaining relationships with them also leads to the first objective of "increasing sales."
Email newsletter distribution types
①HTML email
②Text email
There are two types of email newsletter delivery formats: "HTML email" and "text email."
HTML email is a highly appealing email that allows you to insert images, videos, etc.
Therefore, it is suitable for product promotion.
On the other hand, text emails are suitable for content that requires a quick response, such as automatic reply emails upon reservation completion or alert emails in the event of a disaster.
If you have any concerns about email delivery, please feel free to contact us.
Author:
Alala Message Marketing Team
This is a column that provides information on email distribution operations and email marketing. We will provide information that "is a little good to know."
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Email newsletter distribution: Basic setup
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Alala Message
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Alala Message
What is the difference between HTML email and plain text email?
HTML is a language developed to create web pages, while text email is email written in text format.
Alala Message
Try designing an email newsletter! Make it easy to read with HTML
It is said that the design of the email is the key to making an email newsletter that people will read. In this article, we will explain in detail how to use HTML email to create a design that is easy for readers to read.
Alala Message
Email Delivery Basics
We will answer questions from customers about how to create email newsletter templates.
Table of Contents [Hide]
1. Benefits of creating an email newsletter template
2. Email newsletter template configuration
2.1. Header
2.2. ② Lead sentence
2.3. ③Content
2.4. ④Footer
3. Reference | Purpose and format of email list building for mlm newsletter distribution
3.1. Purpose of email newsletter distribution
3.2. Types of email newsletter delivery
Benefits of creating email newsletter templates
Templates are useful when sending out email newsletters.
By creating templates for specific purposes, you can reduce the amount of work required to create text and deliver it continuously.
From a branding perspective, using templates can help ensure your email newsletters have a consistent look and feel .
Also, sending information in a set format will allow users to quickly find the information they want, increasing their satisfaction.
It also makes it easier to visualize the email newsletter, which has a positive effect on the companies and brands that send it out.
What is the effectiveness of BtoB email newsletter delivery? Examples of its creation are introduced
This time, we will introduce the effectiveness of email newsletters in BtoB (the benefits of email distribution) and some examples of what kind of emails you should actually send.
Alala Message
Email newsletter template structure
We will introduce the main elements that make up an email newsletter.
① Header
The header is the first part of the email body that you see when you open it.
For HTML emails, we recommend creating a template using your brand's image colors and logo .
Even in the case of text emails, consistency will make it easier for recipients to remember where the email is from.
② Lead paragraph
A lead sentence is a sentence that summarizes the content.
It's best to keep it simple and just a few lines.
③Content
The content contains the details of the information you want to convey.
If there is multiple pieces of content, the ones at the bottom are less likely to be read.
Although decoration is one way to attract attention, other ideas besides decoration are also necessary to ensure that content is seen. In the case of our company's e-mail newsletter, we strengthen the guidance to the content by composing only an eye-catcher and a "continue reading" button.
④Footer
The footer is the bottom of the email body (the signature section in a normal email).
Include the publisher's name, contact information, etc. It's also a good idea to include a sentence or button for unsubscribing from the newsletter here.
By the way, unsubscribing from an e-mail newsletter is called "opting out."
If the opt-out information is difficult to understand or the flow is complicated, the email may be considered spam, so it is important to make it easy to understand.
What does opt-in mean? Explain the difference between opt-out and opt-in!
This time, we will introduce "opt-in," which is deeply related to email delivery and cannot be separated from it. In email marketing, opt-in is used to mean "permission to receive emails."
Alala Message
Reference | Purpose and delivery format of email newsletters
Purpose of email newsletter distribution
1. To increase sales
2. To maintain relationships with customers
The email newsletter has two main purposes.
The first reason is to increase sales .
Letting people know about your products and services will lead to sales. To achieve this, we send out email newsletters to turn potential customers into new customers and new customers into existing customers.
The second reason is to maintain relationships with customers .
For example, this could include useful information emails on how to use a product or announcements from the company.
Having contact with customers, whether new or existing, and maintaining relationships with them also leads to the first objective of "increasing sales."
Email newsletter distribution types
①HTML email
②Text email
There are two types of email newsletter delivery formats: "HTML email" and "text email."
HTML email is a highly appealing email that allows you to insert images, videos, etc.
Therefore, it is suitable for product promotion.
On the other hand, text emails are suitable for content that requires a quick response, such as automatic reply emails upon reservation completion or alert emails in the event of a disaster.
If you have any concerns about email delivery, please feel free to contact us.
Author:
Alala Message Marketing Team
This is a column that provides information on email distribution operations and email marketing. We will provide information that "is a little good to know."
Related Articles
Email newsletter distribution: Basic setup
Email newsletters are getting a lot of attention as a marketing tool that is easy to reach users and has high cost performance. For companies who want to start email newsletter distribution, we will explain the basics of how to start email newsletter distribution.
Alala Message
How to create content for your email newsletter! Effective monthly approach
There are many different times throughout the year when you might want to send emails, so plan your annual schedule in advance to ensure you're sending out emails regularly and can handle different seasonal demands.
Alala Message
What is the difference between HTML email and plain text email?
HTML is a language developed to create web pages, while text email is email written in text format.
Alala Message
Try designing an email newsletter! Make it easy to read with HTML
It is said that the design of the email is the key to making an email newsletter that people will read. In this article, we will explain in detail how to use HTML email to create a design that is easy for readers to read.
Alala Message