Vox populi vox Déi (Latin: "the voice of the people is the voice of God")
Posted: Sat Feb 01, 2025 8:40 am
Suggestion
This method is very popular and used by the media. At first glance, it seems that the data provided is accurate and objective, but if you look at it in more detail, you can see an emphasis on such facts that are capable of activating the formation of a negative attitude towards the compromised object.
Working ahead
A negative image of south korea email list a product can be formed even before it enters the market. In this case, the situation is escalated slowly and carefully.
On the Internet, at first occasionally, and then more and more often, messages begin to appear that, perhaps due to the small number of studies conducted, it cannot be said that this product is as safe as the manufacturer claims. The human brain is designed in such a way that the resulting drop of doubt will gradually turn into a stormy stream, resulting in a negative attitude towards the organization and the product it produces.
"Hook"
The application of this method is aimed at creating conditions around the competitor in which he himself finds himself in an unfavorable situation in relation to himself. For example, a company constantly encounters negative reviews, insulting comments and the dissemination of false information about itself on the Internet. Some businessmen cannot stand such lawlessness and begin to communicate with boors in the same vein. Naturally, black PR people immediately take screenshots of scandalous correspondence and distribute them on the Internet, as a result of which the authority of the organization is undermined, up to its closure.
Administrative influence
In this case, the authorities try to set the company against its competitors. Various inspections are sent to the ordered company one after another, the results of which are made publicly available. The result is a decrease in the company's rating, and in some cases, its closure.
Is Honesty the Best Strategy?
Self-respecting representatives of black PR will never stoop to outright lies in an information confrontation and submit them to public judgment. Untruth is almost always quickly identified, and this will cause more damage to the one who spreads it, and not to the one against whom it was originally intended.
A much greater effect will be achieved by a slightly distorted truth or a 100% truth, but expressed from a certain angle, that is, with a slight exaggeration, manipulation of real facts, inappropriate comparisons, as a result of which the audience's perception of the product or service is spoiled.
A very effective technique is to give the event of eliminating competitors a noble coloring, such as protecting the environment or consumer rights, fighting for fundamental freedoms, and so on.
This method is very popular and used by the media. At first glance, it seems that the data provided is accurate and objective, but if you look at it in more detail, you can see an emphasis on such facts that are capable of activating the formation of a negative attitude towards the compromised object.
Working ahead
A negative image of south korea email list a product can be formed even before it enters the market. In this case, the situation is escalated slowly and carefully.
On the Internet, at first occasionally, and then more and more often, messages begin to appear that, perhaps due to the small number of studies conducted, it cannot be said that this product is as safe as the manufacturer claims. The human brain is designed in such a way that the resulting drop of doubt will gradually turn into a stormy stream, resulting in a negative attitude towards the organization and the product it produces.
"Hook"
The application of this method is aimed at creating conditions around the competitor in which he himself finds himself in an unfavorable situation in relation to himself. For example, a company constantly encounters negative reviews, insulting comments and the dissemination of false information about itself on the Internet. Some businessmen cannot stand such lawlessness and begin to communicate with boors in the same vein. Naturally, black PR people immediately take screenshots of scandalous correspondence and distribute them on the Internet, as a result of which the authority of the organization is undermined, up to its closure.
Administrative influence
In this case, the authorities try to set the company against its competitors. Various inspections are sent to the ordered company one after another, the results of which are made publicly available. The result is a decrease in the company's rating, and in some cases, its closure.
Is Honesty the Best Strategy?
Self-respecting representatives of black PR will never stoop to outright lies in an information confrontation and submit them to public judgment. Untruth is almost always quickly identified, and this will cause more damage to the one who spreads it, and not to the one against whom it was originally intended.
A much greater effect will be achieved by a slightly distorted truth or a 100% truth, but expressed from a certain angle, that is, with a slight exaggeration, manipulation of real facts, inappropriate comparisons, as a result of which the audience's perception of the product or service is spoiled.
A very effective technique is to give the event of eliminating competitors a noble coloring, such as protecting the environment or consumer rights, fighting for fundamental freedoms, and so on.