Loading data after the end of the advertising campaign
Posted: Sat Feb 01, 2025 8:55 am
After the ad has been shown, in order to go through the entire chain of marking, the following data must be additionally loaded into the ORD system:
statistics on advertising campaigns, including dates and number of impressions;
acts confirming the provision of services.
Information must be uploaded within 30 days of the end of the month in which the campaign was run. For example, if the ad ran from December 5 to December 8, the data must be submitted by January 30.
If the advertising campaign sri lanka email list lasted for several months, the report on impressions in each of them must be provided separately. For example, when placing an advertisement from December 5 to January 5, the following data must be submitted:
for the period from December 5 to December 31 – until January 30;
for the period from January 1 to January 5 – until March 2.
In the personal account of the advertising data operator, it is sufficient to indicate information about the act of rendering services (there is no need to upload the act itself).
For example, if you launched a Halloween pumpkin campaign in Telegram channels in mid-October and it lasted until October 31, you must submit a report by November 30. If advertising continued into the first week of November, you must report for this period by December 30.
At the same time, you should not take on someone else's work: it is not always convenient (or technically impossible) for an advertiser to provide this data independently. A more logical solution would be to include in the contract with the blogger the obligation to transfer data on ad impressions.
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Cross-marketing: 5 examples and 8 mistakes
Selling price list: 5 marketing tricks + 10 tips for design
Checking creatives in ERIR
Advertisers can control what information and for what time period was provided to Roskomnadzor. This can be done in the personal account of ERIR.
When you log in, the system will ask you to complete the authorization procedure through the State Services portal (make sure that your account is confirmed).
If after the first step the user does not receive an offer to select a legal entity, he/she must register it independently. Only the head of the enterprise can do this through his/her profile in the "Organizations" section. In this case, it is possible to include employees in the company through State Services and provide them with access to the ERIR account.
Direct advertisers have access to information on all participants in the advertising process and placed creatives. Agencies and advertising distributors will only be able to see data related to their activities and concluded contracts.
statistics on advertising campaigns, including dates and number of impressions;
acts confirming the provision of services.
Information must be uploaded within 30 days of the end of the month in which the campaign was run. For example, if the ad ran from December 5 to December 8, the data must be submitted by January 30.
If the advertising campaign sri lanka email list lasted for several months, the report on impressions in each of them must be provided separately. For example, when placing an advertisement from December 5 to January 5, the following data must be submitted:
for the period from December 5 to December 31 – until January 30;
for the period from January 1 to January 5 – until March 2.
In the personal account of the advertising data operator, it is sufficient to indicate information about the act of rendering services (there is no need to upload the act itself).
For example, if you launched a Halloween pumpkin campaign in Telegram channels in mid-October and it lasted until October 31, you must submit a report by November 30. If advertising continued into the first week of November, you must report for this period by December 30.
At the same time, you should not take on someone else's work: it is not always convenient (or technically impossible) for an advertiser to provide this data independently. A more logical solution would be to include in the contract with the blogger the obligation to transfer data on ad impressions.
Recommended articles on this topic:
Absolutely Free Internet Advertising: 19 Options
Cross-marketing: 5 examples and 8 mistakes
Selling price list: 5 marketing tricks + 10 tips for design
Checking creatives in ERIR
Advertisers can control what information and for what time period was provided to Roskomnadzor. This can be done in the personal account of ERIR.
When you log in, the system will ask you to complete the authorization procedure through the State Services portal (make sure that your account is confirmed).
If after the first step the user does not receive an offer to select a legal entity, he/she must register it independently. Only the head of the enterprise can do this through his/her profile in the "Organizations" section. In this case, it is possible to include employees in the company through State Services and provide them with access to the ERIR account.
Direct advertisers have access to information on all participants in the advertising process and placed creatives. Agencies and advertising distributors will only be able to see data related to their activities and concluded contracts.