Where to find influencers
Posted: Sat Feb 01, 2025 9:28 am
Step 2
Choose the most suitable role for the blogger in promoting the product and get confirmation that the influencer agrees to play it. Possible roles:
storyteller of a personal story (storytelling) – about the experience of using a product or service;
active user of the product (product placement) – the product or service is integrated into the blogger’s main media content;
an expert - influencer, based on his own competencies, evaluates the product (including from the negative side, which helps to increase trust on the part of buyers).
Step 3
Determine the settlement options that suit both parties. These may be:
direct cash payments to the blogger under the contract - fixed or linked to quantitative indicators (number of publications, views, clicks on links);
payment of percentage of sales;
barter schemes – the influencer receives a product or service in exchange for posting content.
As a rule, the larger the blogger's audience, the more he will want "real money" instead of barter and percentages.
Step 4
Agree on the price. There are no average, approximate guatemala telegram data market criteria for determining the cost of publications for influencers in Russian business. The price issue is always resolved privately. Of course, million-follower bloggers charge many times more for their services than "modest" ones (but the number of the latter in a campaign can be so great that the bulk of the budget will go to them).
Eatresearch, according to which the conversion rate for publications from influencers can be 15 times higher than in the case of contextual advertising impressions. Accordingly, the cost of 1 impression from a blogger will be many times higher than when placing a network ad. At the same time, the real cost of a target action (for example, a transition) from influencers can be lower than the same indicator for contextual advertising. Investments in “influential” advertising pay for themselves perfectly.
The best way to find a partner blogger to promote a brand is to contact a professional agency. Its specialists will have the most up-to-date information on current blogger ratings, characteristics of their target audiences, and financial terms of cooperation. As a rule, agencies take on the bulk of the work on legal support of transactions. The advertiser will have to pay a certain percentage for these competencies, but when performing similar work, his personal costs may be significantly higher.
Choose the most suitable role for the blogger in promoting the product and get confirmation that the influencer agrees to play it. Possible roles:
storyteller of a personal story (storytelling) – about the experience of using a product or service;
active user of the product (product placement) – the product or service is integrated into the blogger’s main media content;
an expert - influencer, based on his own competencies, evaluates the product (including from the negative side, which helps to increase trust on the part of buyers).
Step 3
Determine the settlement options that suit both parties. These may be:
direct cash payments to the blogger under the contract - fixed or linked to quantitative indicators (number of publications, views, clicks on links);
payment of percentage of sales;
barter schemes – the influencer receives a product or service in exchange for posting content.
As a rule, the larger the blogger's audience, the more he will want "real money" instead of barter and percentages.
Step 4
Agree on the price. There are no average, approximate guatemala telegram data market criteria for determining the cost of publications for influencers in Russian business. The price issue is always resolved privately. Of course, million-follower bloggers charge many times more for their services than "modest" ones (but the number of the latter in a campaign can be so great that the bulk of the budget will go to them).
Eatresearch, according to which the conversion rate for publications from influencers can be 15 times higher than in the case of contextual advertising impressions. Accordingly, the cost of 1 impression from a blogger will be many times higher than when placing a network ad. At the same time, the real cost of a target action (for example, a transition) from influencers can be lower than the same indicator for contextual advertising. Investments in “influential” advertising pay for themselves perfectly.
The best way to find a partner blogger to promote a brand is to contact a professional agency. Its specialists will have the most up-to-date information on current blogger ratings, characteristics of their target audiences, and financial terms of cooperation. As a rule, agencies take on the bulk of the work on legal support of transactions. The advertiser will have to pay a certain percentage for these competencies, but when performing similar work, his personal costs may be significantly higher.