Personal Selling
Posted: Sat Feb 01, 2025 9:34 am
Among the types of personal sales, the following can be distinguished:
Telemarketing is the use of telephone calls to sell goods and services. This method is often used by IT providers and banks.
Social Selling – digital marketing communications, including sales of goods and services in social networks. This method is actively used by bloggers in the field of infobusiness and B2B companies.
Personal meetings.
Case: VT-metall
Find out how we reduced the guatemala email list cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Direct Marketing
Direct marketing, also known as direct marketing, is a way of interacting with customers without intermediaries. Its main goal is to establish personal contact with the customer and measure his reaction.
One of the features of direct marketing is the personalization of communication. This is achieved through the use of telephone calls, email newsletters and social networks.
Types of direct marketing:
sales by email – arranging a meeting or sending a commercial offer to clients;
telemarketing – selling goods and services using telephone calls;
personal consultations and training – services of coaches and trainers;
communication at points of sale – on-site transactions, offering related goods or services.
Loyalty programs
Loyalty programs are an effective method of attracting and retaining customers by providing various privileges.
Direct Marketing
Source: shutterstock.com
There are several types of loyalty programs:
Bonus. When making purchases, the client is credited with a fixed percentage of the purchase amount on the card. In addition, the categories of goods for which increased cashback is provided are periodically changed. This type of program is often used in retail stores and when selling clothing.
Discount. Customers with discount cards receive a discount based on their purchase history. Such programs are popular in the beauty and personal care industry.
Club. Club members receive information about closed promotions and sales, and to receive a card, clients must fulfill certain conditions. Fitness studios often use such programs.
Branding
It is the process of forming the perception of a company or product in the minds of the target audience. It includes actions and activities aimed at creating and strengthening the brand.
Branding
Source: shutterstock.com
Branding covers a variety of aspects, including:
Tone of Voice of marketing communications is the definition of the correct style of communication with clients and the establishment of values to be guided by in this regard.
Market research (customers, competitors, new channels).
Product positioning (naming, logo, slogan and formation of corporate identity).
Emphasizing the value of the promoted product (usefulness, advantages and benefits).
Distancing yourself from competitors (defining the brand’s position in the market and creating a unique selling proposition).
Establishing a brand price premium is an increased markup on products due to the popularity of the brand.
Branding stages:
Market research – analysis of competitors and target audience, as well as the audience’s perception of the company.
Defining a brand strategy – positioning and creating the essence of the direction.
Brand creation – development of corporate style, formation of a brand book and positive perception.
Promotion through integrated communications.
Evaluation of results – KPI analysis.
Telemarketing is the use of telephone calls to sell goods and services. This method is often used by IT providers and banks.
Social Selling – digital marketing communications, including sales of goods and services in social networks. This method is actively used by bloggers in the field of infobusiness and B2B companies.
Personal meetings.
Case: VT-metall
Find out how we reduced the guatemala email list cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Direct Marketing
Direct marketing, also known as direct marketing, is a way of interacting with customers without intermediaries. Its main goal is to establish personal contact with the customer and measure his reaction.
One of the features of direct marketing is the personalization of communication. This is achieved through the use of telephone calls, email newsletters and social networks.
Types of direct marketing:
sales by email – arranging a meeting or sending a commercial offer to clients;
telemarketing – selling goods and services using telephone calls;
personal consultations and training – services of coaches and trainers;
communication at points of sale – on-site transactions, offering related goods or services.
Loyalty programs
Loyalty programs are an effective method of attracting and retaining customers by providing various privileges.
Direct Marketing
Source: shutterstock.com
There are several types of loyalty programs:
Bonus. When making purchases, the client is credited with a fixed percentage of the purchase amount on the card. In addition, the categories of goods for which increased cashback is provided are periodically changed. This type of program is often used in retail stores and when selling clothing.
Discount. Customers with discount cards receive a discount based on their purchase history. Such programs are popular in the beauty and personal care industry.
Club. Club members receive information about closed promotions and sales, and to receive a card, clients must fulfill certain conditions. Fitness studios often use such programs.
Branding
It is the process of forming the perception of a company or product in the minds of the target audience. It includes actions and activities aimed at creating and strengthening the brand.
Branding
Source: shutterstock.com
Branding covers a variety of aspects, including:
Tone of Voice of marketing communications is the definition of the correct style of communication with clients and the establishment of values to be guided by in this regard.
Market research (customers, competitors, new channels).
Product positioning (naming, logo, slogan and formation of corporate identity).
Emphasizing the value of the promoted product (usefulness, advantages and benefits).
Distancing yourself from competitors (defining the brand’s position in the market and creating a unique selling proposition).
Establishing a brand price premium is an increased markup on products due to the popularity of the brand.
Branding stages:
Market research – analysis of competitors and target audience, as well as the audience’s perception of the company.
Defining a brand strategy – positioning and creating the essence of the direction.
Brand creation – development of corporate style, formation of a brand book and positive perception.
Promotion through integrated communications.
Evaluation of results – KPI analysis.