Audience analysis for creating selling content
Posted: Sat Feb 01, 2025 9:51 am
In any business, before creating and promoting a product, it is necessary to determine its target audience. In solving this issue, the following criteria are used:
age;
floor;
interests;
area of work;
geolocation;
estimated income;
marital status.
Mistakes in defining the target audience
This is the minimum information set that is occupant resident lists used in work. For each segment, individual content should be created. For example, a cosmetics seller wants to promote them by individual lines and products. Therefore, there is no need to demonstrate anti-aging cream to young girls, or shaving gel to single women.
B2C Clients
In this case, the business will have to contact not another business, but build work directly with a specific person. It is much easier to carry out such sales than to sell the products of another organization, since people tend to make spontaneous purchases, or they can simply be shopaholics.
For the convenience of consumers, the price should be indicated in posts immediately, as this inspires trust. A person viewing an account can place an order without preliminary correspondence to clarify the cost. The longer the communication about a product lasts, the lower the probability of its purchase.
The attention of a potential buyer can be attracted by those offers that demonstrate his benefit from purchasing a particular product. To do this, when buying from a certain price, free delivery, discounts, promotions, gifts, etc. are announced. Mentioning that the quantity of the product is limited, on a subconscious level, signals to the buyer that the product is in demand, and therefore of high quality. And, of course, if there is a queue for something, then I need to buy it too.
Posts should be personalized. For example, a younger audience is characterized by more emotional communication and addressing people informally.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153438
B2B Clients
Some companies do not sell directly to consumers, but work exclusively with legal entities. This approach is characterized by two points:
Business owners are present on social media and need to network.
Selling a product or service to a business is more difficult because a chain of approval is required.
In this case, in sales texts you should focus on the ease of cooperation with your company, point out the nuances that everyone likes, for example:
possibility of cashless payments;
delivery at the manufacturer's expense;
the possibility of providing goods in unlimited quantities, etc.
According to research , 91% of B2B marketers use content marketing for promotion.
If you have advantages, then you should not hide it, on the contrary, voice them, tell about the most successful projects, how you carry out your activities, provide the opportunity to view reviews from satisfied customers on the site. It is important that the information is truthful, since reputation can be lost very quickly, and sometimes it is impossible to restore it.
Don't be too familiar with your audience, address them with "you" and respectfully. Remember, you are selling not only your product, but also your reputation. When a business is looking for a partner, contractor or supplier, every little thing that helps to check the integrity of the organization and the quality of the work is taken into account. The content should create the impression that it can be trusted and is a reliable partner.
age;
floor;
interests;
area of work;
geolocation;
estimated income;
marital status.
Mistakes in defining the target audience
This is the minimum information set that is occupant resident lists used in work. For each segment, individual content should be created. For example, a cosmetics seller wants to promote them by individual lines and products. Therefore, there is no need to demonstrate anti-aging cream to young girls, or shaving gel to single women.
B2C Clients
In this case, the business will have to contact not another business, but build work directly with a specific person. It is much easier to carry out such sales than to sell the products of another organization, since people tend to make spontaneous purchases, or they can simply be shopaholics.
For the convenience of consumers, the price should be indicated in posts immediately, as this inspires trust. A person viewing an account can place an order without preliminary correspondence to clarify the cost. The longer the communication about a product lasts, the lower the probability of its purchase.
The attention of a potential buyer can be attracted by those offers that demonstrate his benefit from purchasing a particular product. To do this, when buying from a certain price, free delivery, discounts, promotions, gifts, etc. are announced. Mentioning that the quantity of the product is limited, on a subconscious level, signals to the buyer that the product is in demand, and therefore of high quality. And, of course, if there is a queue for something, then I need to buy it too.
Posts should be personalized. For example, a younger audience is characterized by more emotional communication and addressing people informally.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153438
B2B Clients
Some companies do not sell directly to consumers, but work exclusively with legal entities. This approach is characterized by two points:
Business owners are present on social media and need to network.
Selling a product or service to a business is more difficult because a chain of approval is required.
In this case, in sales texts you should focus on the ease of cooperation with your company, point out the nuances that everyone likes, for example:
possibility of cashless payments;
delivery at the manufacturer's expense;
the possibility of providing goods in unlimited quantities, etc.
According to research , 91% of B2B marketers use content marketing for promotion.
If you have advantages, then you should not hide it, on the contrary, voice them, tell about the most successful projects, how you carry out your activities, provide the opportunity to view reviews from satisfied customers on the site. It is important that the information is truthful, since reputation can be lost very quickly, and sometimes it is impossible to restore it.
Don't be too familiar with your audience, address them with "you" and respectfully. Remember, you are selling not only your product, but also your reputation. When a business is looking for a partner, contractor or supplier, every little thing that helps to check the integrity of the organization and the quality of the work is taken into account. The content should create the impression that it can be trusted and is a reliable partner.