Below is the gradation of generations
Posted: Sat Feb 01, 2025 10:10 am
It is important to remember that depending on the generation, the attitude towards humor changes. Old codes disappear, and new ones with new ethics appear in their place.
Generation Z, spanning the ages of 12 to 24. Represents absurdism, post-irony and stupid humor. There is no censorship or boundaries here, so you can laugh at everything.
Generation Y is 25 to 36 years old, characterized by a mental state, sharp mind and satire. Representatives of this segment appreciate smart and caustic humor, love to joke about the situation and outlook email list about themselves. It is this generation that forms the modern socio-cultural context.
Generation X from 36 to 45 years old – stereotypes, nostalgia, deep jokes. People of this age value cultural and everyday humor and believe that every joke has its own meaning.
Having reviewed the results of the study, MTS decided to shift the focus from life situations to more sincere and sharp humor.
Here are some tips for marketers who like to use humor in advertising:
First, you should decide on your goals and only then select codes suitable for advertising.
It is necessary to take into account the specifics of niche channels. If there is a specific audience, advertising should be targeted specifically at it, without softening communications. In the case of broad advertising coverage, universal codes should be used that do not cause rejection in any age category.
If the audience is ready for sharp humor, then there is no need to soften the joke.
It is necessary to combine universal codes with new ones. Modern humor should not only make you smile, but also coincide with the socio-cultural context.
It is better not to use dying codes. The new generation simply will not understand them.
People always feel when something is not true and fake, so it is very important that advertising is sincere and natural.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Mistakes when creating selling content
Content that does not have a quality product behind it
Content marketing is a great tool for any salesperson. But it can be powerless if you are faced with the task of selling a TV or refrigerator that works every other day. Even if luck smiles and the buyer comes at the very moment when the equipment works, after a while there will be unflattering reviews about the product of your store or organization on the Internet. Therefore, people need to be offered only a high-quality and functional product.
Another important point is the organization of sales. The essence of selling content is to make the consumer want to buy something. And only then the manager must ensure a simple, easy and comfortable sales process for the client.
The procedure for selling goods or services should be as follows:
product preparation;
its presentation demonstrating all the benefits and advantages;
creating a unique selling proposition;
refining the sales process.
Only after this does the question of quality content arise.
Generation Z, spanning the ages of 12 to 24. Represents absurdism, post-irony and stupid humor. There is no censorship or boundaries here, so you can laugh at everything.
Generation Y is 25 to 36 years old, characterized by a mental state, sharp mind and satire. Representatives of this segment appreciate smart and caustic humor, love to joke about the situation and outlook email list about themselves. It is this generation that forms the modern socio-cultural context.
Generation X from 36 to 45 years old – stereotypes, nostalgia, deep jokes. People of this age value cultural and everyday humor and believe that every joke has its own meaning.
Having reviewed the results of the study, MTS decided to shift the focus from life situations to more sincere and sharp humor.
Here are some tips for marketers who like to use humor in advertising:
First, you should decide on your goals and only then select codes suitable for advertising.
It is necessary to take into account the specifics of niche channels. If there is a specific audience, advertising should be targeted specifically at it, without softening communications. In the case of broad advertising coverage, universal codes should be used that do not cause rejection in any age category.
If the audience is ready for sharp humor, then there is no need to soften the joke.
It is necessary to combine universal codes with new ones. Modern humor should not only make you smile, but also coincide with the socio-cultural context.
It is better not to use dying codes. The new generation simply will not understand them.
People always feel when something is not true and fake, so it is very important that advertising is sincere and natural.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Mistakes when creating selling content
Content that does not have a quality product behind it
Content marketing is a great tool for any salesperson. But it can be powerless if you are faced with the task of selling a TV or refrigerator that works every other day. Even if luck smiles and the buyer comes at the very moment when the equipment works, after a while there will be unflattering reviews about the product of your store or organization on the Internet. Therefore, people need to be offered only a high-quality and functional product.
Another important point is the organization of sales. The essence of selling content is to make the consumer want to buy something. And only then the manager must ensure a simple, easy and comfortable sales process for the client.
The procedure for selling goods or services should be as follows:
product preparation;
its presentation demonstrating all the benefits and advantages;
creating a unique selling proposition;
refining the sales process.
Only after this does the question of quality content arise.