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Or speak to us directly – we will be happy to help:Marketing Automation: Using Workflows for Perfect Lead Nurturing
by Jana Häbel , on August 24, 2021


Lead Nurturing

Imagine the following scenario: You decided on gambling data malaysia inbound marketing some time ago and have already been able to generate some leads. But now you are faced with a problem: You are unsure how to deal with the leads you have acquired. You are also slowly losing track of your contacts. And what good are leads if you cannot convert them into customers? That's right - not much. But inbound marketing has a solution to your problem: With marketing automation or, to be more precise, with marketing automation workflows, you can plan how to deal with your leads and successfully turn them into your customers.


The Lead Nurturing Process Simply Explained
What are Marketing Automation Workflows?
Before you set up marketing automation workflows, you should know what they are all about. Let's start from the beginning.

Inbound marketing describes a form of marketing that, in contrast to cold calling, is designed to win customers by having them come across a company on their own and be convinced by it. There are a countless number of methods and features that support this process. MarTech plays the main role here: technology solutions that can be used for a variety of marketing purposes.