As a result of the study, Ingate Group specialists came to the following conclusions:
Posted: Sat Feb 01, 2025 10:44 am
In terms of industries, the share of those who constantly interact with AI among small and micro businesses is almost 2 times lower than in larger companies: 40% - large businesses and 45% - medium businesses versus 26% - small businesses and 24% - micro businesses.
Artificial Intelligence for Marketing and Business: Ingate Group Research - Image 6
However, 54% of small business representatives said they had already begun to explore the possibilities of artificial intelligence, but every 4th microbusiness respondent has not yet delved deeply into this area.
During the study, we also found out the level of proficiency in AI tools. Although 32% of survey participants said they knew a lot about neural network technologies, only 12% rated their practical proficiency in AI tools as high. 43% of participants said their level was below average or low.
Artificial Intelligence for Marketing and Business: Ingate Group Research - Image 7
At the same time, managers more often than others say that they have a good command of neural networks - 71%, they assessed their level of proficiency as high or average. In the group of business owners, 41% of respondents said the same.
Artificial Intelligence for Marketing and Business: Ingate Group Research - Image 8
Respondents who said they do not use AI technologies at all (4%) most often explained this with two reasons: they do not see the need - 33% and they do not understand what work tasks they can be used to solve - 33%.
Nikita Androsov, founder of Ingate Group:
"AI in terms of GPT/LLM systems will become the guatemala telegram data standard of application in the entire advertising industry. The percentage of synthesized advertising content will outpace real content. The cost of producing digital advertising will drop to zero. The volume of various fakes will skyrocket. At first, they will fight this clumsily, then they will find a way to regulate it "at the source". The value of tokenization as a way to verify a real source will increase sharply. NFT will be reborn in a new form. Recommendations for businesses that are just planning: hurry up, fools! This thing is more useful and more dangerous than you think."
Conclusions
The level of AI skills among marketing representatives and business owners is still not high enough. Only 12% of respondents rated it as high. In the coming year, we can expect an increase in demand for training programs, as well as increased investment in corporate training of employees to improve their AI skills. The demand for experts and consultants specializing in artificial intelligence will also increase.
Artificial Intelligence for Marketing and Business: Ingate Group Research - Image 6
However, 54% of small business representatives said they had already begun to explore the possibilities of artificial intelligence, but every 4th microbusiness respondent has not yet delved deeply into this area.
During the study, we also found out the level of proficiency in AI tools. Although 32% of survey participants said they knew a lot about neural network technologies, only 12% rated their practical proficiency in AI tools as high. 43% of participants said their level was below average or low.
Artificial Intelligence for Marketing and Business: Ingate Group Research - Image 7
At the same time, managers more often than others say that they have a good command of neural networks - 71%, they assessed their level of proficiency as high or average. In the group of business owners, 41% of respondents said the same.
Artificial Intelligence for Marketing and Business: Ingate Group Research - Image 8
Respondents who said they do not use AI technologies at all (4%) most often explained this with two reasons: they do not see the need - 33% and they do not understand what work tasks they can be used to solve - 33%.
Nikita Androsov, founder of Ingate Group:
"AI in terms of GPT/LLM systems will become the guatemala telegram data standard of application in the entire advertising industry. The percentage of synthesized advertising content will outpace real content. The cost of producing digital advertising will drop to zero. The volume of various fakes will skyrocket. At first, they will fight this clumsily, then they will find a way to regulate it "at the source". The value of tokenization as a way to verify a real source will increase sharply. NFT will be reborn in a new form. Recommendations for businesses that are just planning: hurry up, fools! This thing is more useful and more dangerous than you think."
Conclusions
The level of AI skills among marketing representatives and business owners is still not high enough. Only 12% of respondents rated it as high. In the coming year, we can expect an increase in demand for training programs, as well as increased investment in corporate training of employees to improve their AI skills. The demand for experts and consultants specializing in artificial intelligence will also increase.