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Competitions are also well suited to football spectacles

Posted: Sun Feb 02, 2025 4:02 am
by Reddi2
For example, think of ten questions about the World Cup and turn them into a small competition. You can then send this to customers and interested parties via newsletter. You can draw attention to it again in a reminder. At the end, you can then announce the winners in another mailing. Important: Point out in advance that the winners will be named. Of course, you can also fill such newsletters with one or two offers.

There are also more than enough options for brick-and-mortar philippines phone number data retailers, from fortune telling to goal-shooting walls, everything is possible. But brick-and-mortar promotions can also be easily attracted online. Arouse interest with a newsletter or social media post and lure your customers away from the TV and into your store.

discount campaigns
Like Christmas or Black Friday, the football event offers a welcome opportunity for various discount campaigns. You can offer general discounts such as "20 percent off all sporting goods during the entire World Cup" or "Russian weeks: every vodka fan shot for 2 euros". Promotion-dependent discounts such as "for every goal scored by the German team, you get a 10 percent discount the following day" or "If France wins, every croissant is 1 euro" are also possible. Multi-stage newsletter campaigns are a good idea for such campaigns.

Gifts & Giveaways
Small gifts keep friendships alive. And football is more suited to this than almost any other sport. Whether you give away football-themed lollipops, whistles, betting schedules or the typical fan gear with Hawaiian leis, sweatbands, flags and fan make-up is up to you and your budget. Even if you think that everyone should have the complete range at home these days, the gifts are still gladly accepted. And since these products are usually cheaply produced mass-produced goods, they don't last long anyway. Perhaps you have a creative idea that will set you apart from the others. Simply put one or two giveaways in your customers' boxes and put a little smile on their faces. This strengthens customer loyalty and you will benefit from it in the long term.

sponsorship
Do something good and talk about it. The World Cup is also an excellent opportunity to gather positive publicity. For example, support the local football club with a donation or new jerseys. Sponsoring the technical equipment or barbecue equipment for public viewing in your town is also welcome. This will not only please those who directly benefit from it. Inform your customers and business partners about your good deed too. This will make you even more attractive as a company and employer.

food and drink (for free)
Eating and drinking is always a good idea! This is also the case during the World Cup. Whether you hold a barbecue in front of your shop, offer a free 3-litre keg of beer with every order over 50 euros, or pack a power bar with sporting goods, there are no limits to your imagination - as long as you can make it happen. It works best, of course, if you offer food and drink for free. But you can also create themed worlds around food, e.g. complete barbecue equipment or matching garlands and decorations for a private football party. Special editions of snacks in the shape or color of football motifs are also theoretically possible - but that is more interesting for the food industry. As with the other suggestions, announce your campaign in good time and, if it runs for a longer period, mention it again from time to time.