Backward closing examples:
Posted: Sun Feb 02, 2025 7:07 am
Why this works: When you offer firm solutions for their problems, you become a trusted consultant as well as a salesperson.
When it works best: When you have a great (personal) relationship with your prospect, or you see they trust your expert opinion.
When not to use it: When you don't know your lead well at all, or they are more of an expert in the field than you are.
12. The Backwards Close
Alright, folks… buckle up for a controversial approach. This bahrain telegram data technique goes against almost all sales training, but it has been known to work with certain types of leads. With the Backwards Close, you’ll start at the end—ask your lead for referrals rather than trying to sell something to them at the onset of the relationship. In this case, you know this person isn’t likely to purchase your product, but could be a gateway to other eager leads.
“I know you’re not the best fit for our product/service, but do you know anyone who might be interested?”
“I don’t want to waste your time since we know this isn’t a good fit. Let me just ask you—is there anyone in your network who might benefit from our product?”
Why this works: By recognizing that you aren't trying to sell to them, the potential customer will feel more at ease, and will be more open to listening to what you have to say.
When it works best: When the person already indicated they have no interest in what you're selling.
When not to use it: When you're early in the sales cycle and have no reason to doubt your ability to make the sale.
When it works best: When you have a great (personal) relationship with your prospect, or you see they trust your expert opinion.
When not to use it: When you don't know your lead well at all, or they are more of an expert in the field than you are.
12. The Backwards Close
Alright, folks… buckle up for a controversial approach. This bahrain telegram data technique goes against almost all sales training, but it has been known to work with certain types of leads. With the Backwards Close, you’ll start at the end—ask your lead for referrals rather than trying to sell something to them at the onset of the relationship. In this case, you know this person isn’t likely to purchase your product, but could be a gateway to other eager leads.
“I know you’re not the best fit for our product/service, but do you know anyone who might be interested?”
“I don’t want to waste your time since we know this isn’t a good fit. Let me just ask you—is there anyone in your network who might benefit from our product?”
Why this works: By recognizing that you aren't trying to sell to them, the potential customer will feel more at ease, and will be more open to listening to what you have to say.
When it works best: When the person already indicated they have no interest in what you're selling.
When not to use it: When you're early in the sales cycle and have no reason to doubt your ability to make the sale.