Anyone who wants to make themselves visible digitally and build a distinctive personal brand - whether as an employee or as an entrepreneur - and is just starting out often has a hard time: the flood of offers, platforms and possibilities is too great. How do you make the right decisions, tailored to your own strategic goals? How do you adapt your approach to the time available? What should you definitely not ignore, and how do you develop your strategy step by step so that you keep track of everything? Below I offer you seven simple steps on how to use the reputation scale for your digital presence as a personal brand. At the end of this article you will find the scale in various formats for download.
My experience from many consultations on communication instagram data strategies for personal brands has taught me one thing above all: the multitude of options available has a direct effect on very few people. For most people, it triggers resistance and a feeling of being overwhelmed: "How am I supposed to find my way around?" "Which offers should I choose?" "How much effort can and do I want to invest?"
Because wherever a person acts on their own, the tasks can only be distributed to a limited extent across multiple shoulders and cannot be assigned to service providers or other team members without limit. It is about interacting directly and authentically with others as a person. That is why I developed the reputation scale. Working with this simple but effective tool offers a scaled approach and at the same time enables you to locate yourself currently and align your perspective.
The scale was first published in 2014, but I have now completely revised the instructions for my book “Pilots in the Flood of Information”.