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Find long tail keywords and define aggregated content

Posted: Sun Feb 02, 2025 8:13 am
by sharminsumu
Once you’ve identified your main topic clusters and pillar page keywords, you need to build your content strategy in clusters. These subtopics and complementary pieces of content expand on a topic and sit around your pillar page.

While there is no set number of grouped content turkey telegram number database items to create for a particular topic, it is likely to be anywhere from 15 to 25 items, depending on the importance and nature of the topic. Sometimes many more, sometimes fewer.

While pillar pages are typically focused on broad, high-search-volume terms, cluster content is more often focused on long-tail keywords.

Think of content that delves into a specific part of a topic. This could be answers to questions, guides to specific areas, or even opinion pieces on a trend.

But how do you identify target keywords for aggregated content?

If you are not yet familiar with this concept, start by studying what long tail keywords are :

Long-tail keywords are keywords that aren’t searched for as much as other, more popular terms, usually because they’re very specific. Most long-tail keywords are at least three words long. However, length alone doesn’t determine whether a keyword is long-tail or not. Long-tail keywords get their name from a Google search results graph. A few terms (the “head” of the graph) are searched for frequently, while the majority of searches (the “tail” of the graph) are for longer, more obscure keywords.


To find aggregated content keywords, you need to dig deeper into a topic.