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4. Engage Authentically on Social Media With Your Target Audience
Think about where your target audience hangs out. It's not just their inbox—it's also on social channels like (the platform formerly called) Twitter and LinkedIn.
Social media platforms are the perfect medium to connect with prospects 1-on-1. It shows you're a real person who is reachable and can talk about issues that are important to prospects.
Start conversations: Go beyond posting promo content pakistan telegram data and start conversations with your audience. Ask questions that make them think, seek out their opinions, and get people talking. Once your posts gain traction, it lays the foundation for you to become an authority in your industry (and the prospects will follow).
Share valuable content: Create and share content that's informative, relevant, and solves your target audience's problems. This can be anything from your site's blog posts to whitepapers, video content, or industry news you notice on your feed. A consistent flow of helpful information on your feed helps build trust with prospects.
Be responsive: Social media engagement is a two-way street. Set aside time to reply to messages from people and those who mention your brand online. Answering questions and taking feedback is a great way to show others you are invested in your product and the people who use it.
Example: One sales expert who absolutely crushes socials is Ahref's CMO, Tim Soulo. He uses his X channel to discuss marketing trends, cross-promote Ahrefs' merch, and engage with his audience on feedback and product ideas.
Follow this simple yet effective formula:
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