Invest in robust product data that enables teams to track, measure, and analyze user behavior
Posted: Thu Feb 06, 2025 4:42 am
After that, the marginal cost of delivering the same value to a second customer approaches zero. This can make the upfront investment highly profitable in the long run.
The same is true for bringing a product to market. The marginal costs of distributing software, providing support to users and customers, and capturing value from using software are significantly lower than those of professional services.
PLG companies apply this insight to their go-to-market strategy argentina mobile database by investing in products to drive acquisition, conversion, and expansion. They do this by:
Establish a growth function responsible for ensuring the product enhances its own distribution, support and ability to capture value.
Run go-to-market experiments to incrementally improve the user journey.
PLG Pillars
The example of PLG
So what does a PLG company look like? There’s no one-size-fits-all answer. The following four companies are all product-led — but each has grown and thrived in its own way.
Datadog
Datadog is a cloud-scale application monitoring platform that is beloved by the developers it serves. When we led their Series B round in 2014, we did so for a few key reasons.
The same is true for bringing a product to market. The marginal costs of distributing software, providing support to users and customers, and capturing value from using software are significantly lower than those of professional services.
PLG companies apply this insight to their go-to-market strategy argentina mobile database by investing in products to drive acquisition, conversion, and expansion. They do this by:
Establish a growth function responsible for ensuring the product enhances its own distribution, support and ability to capture value.
Run go-to-market experiments to incrementally improve the user journey.
PLG Pillars
The example of PLG
So what does a PLG company look like? There’s no one-size-fits-all answer. The following four companies are all product-led — but each has grown and thrived in its own way.
Datadog
Datadog is a cloud-scale application monitoring platform that is beloved by the developers it serves. When we led their Series B round in 2014, we did so for a few key reasons.