While perfect query keyword matches result in the highest
Posted: Thu Feb 06, 2025 9:11 am
A value of 0% means that the two words are not similar at all, while a value of 100% means a perfect match. We ignored all punctuation and symbols. We also treated some words the same book vs books, cake vs cakes, etc..
In fact, we found a strong correlation between keyword-rich URLs and organic CTR p-value = 0.01.Keyword-rich URLs correlate with a higher organic CTR
CTR, our data shows that URLs that partially match the query can also result in significant CTR lifts.
Google's SEO guidelines remind webmasters that your page URL is displayed ivory coast mobile database in the SERPs. They recommend that you use "words in the URL that are relevant to the content of your site..."Google recommends using URLs with words relevant to site's content
A 2012 Microsoft paper found that “trusted domains” had higher CTRs in search engines than domains people were unfamiliar withrusted domains have a higher CTR
The theory behind this is that search engine users use the URL of a page to work out the best match for their query.
Key Takeaways: We found that pages with exact matches the entire search query was in the URL saw a 45% increase in CTR compared to pages with no matches no search terms matched the URL.
“Strong Words” Can Negatively Impact CTR
“Power words” are specific words and phrases designed to help your title stand out and, in theory, get more clicks.
In fact, we found a strong correlation between keyword-rich URLs and organic CTR p-value = 0.01.Keyword-rich URLs correlate with a higher organic CTR
CTR, our data shows that URLs that partially match the query can also result in significant CTR lifts.
Google's SEO guidelines remind webmasters that your page URL is displayed ivory coast mobile database in the SERPs. They recommend that you use "words in the URL that are relevant to the content of your site..."Google recommends using URLs with words relevant to site's content
A 2012 Microsoft paper found that “trusted domains” had higher CTRs in search engines than domains people were unfamiliar withrusted domains have a higher CTR
The theory behind this is that search engine users use the URL of a page to work out the best match for their query.
Key Takeaways: We found that pages with exact matches the entire search query was in the URL saw a 45% increase in CTR compared to pages with no matches no search terms matched the URL.
“Strong Words” Can Negatively Impact CTR
“Power words” are specific words and phrases designed to help your title stand out and, in theory, get more clicks.