What is Personalised Nudging?
Posted: Sat Feb 08, 2025 3:54 am
My work on personalised nudging tries to use data to create behavioural interventions which might be expected to exhibit some change in their behaviour.
I have had an odd obsession portugal rcs data with the concept of personalised nudging. Nudging – which I will explain momentarily – is something I have been very interested in, but also rather critical of. For me, personalisation is a natural evolution of nudging, and resolves several problems that pervade nudge theory.
The opportunity to resolve these problems has really driven my interest.
But what is nudging?
The term ‘nudge’ is by now relatively old, being coined in the 2008 book Nudge, co-authored by Nobel laurate Richard Thaler and law scholar Cass Sunstein. The eponymous nudge has something of a troubled definition (certainly a challenged one), but I personally define it as
“a small change in how a prospect is framed which can have a significant and predictable impact on the decision which is made.”
By small, I generally mean it shouldn’t force people to choose an option, and it shouldn’t overly incentivise the selection of an option.
I have had an odd obsession portugal rcs data with the concept of personalised nudging. Nudging – which I will explain momentarily – is something I have been very interested in, but also rather critical of. For me, personalisation is a natural evolution of nudging, and resolves several problems that pervade nudge theory.
The opportunity to resolve these problems has really driven my interest.
But what is nudging?
The term ‘nudge’ is by now relatively old, being coined in the 2008 book Nudge, co-authored by Nobel laurate Richard Thaler and law scholar Cass Sunstein. The eponymous nudge has something of a troubled definition (certainly a challenged one), but I personally define it as
“a small change in how a prospect is framed which can have a significant and predictable impact on the decision which is made.”
By small, I generally mean it shouldn’t force people to choose an option, and it shouldn’t overly incentivise the selection of an option.