Relevance and conversion opportunities
Posted: Sun Feb 09, 2025 8:45 am
Search volume
There should be more to your keyword strategy than just search volume. However, it is one metric you cannot ignore.
At the end of the day, if people are actually searching for a certain keyword or topic, then ranking for it will only bring value to your business. Just don't obsess over it; there are other things to consider besides that.
Yes, high volume keywords should be part of your strategy. Of course, they china mobile database should. But searcher intent is also important. You need to know how a searcher who lands on your page could become a customer, now or in the future.
You can find the monthly search volume for a keyword using the Semrush Keyword Overview and Keyword Magic tools.
One thing you need to determine is the topic you want to drive traffic to.
We’ve already mentioned the importance of building topic authority to rank first in the SERPs. We already know that Google wants to return the most relevant results from authoritative experts.
With this in mind, it’s important to consider the relevance of the traffic your target keywords could bring to your business.
Ask yourself how keywords fit into your business goals now and in the future. But that doesn't mean you should ignore informational queries.
If your site is divided into topics, categories, or both, it is recommended to create a specific XML sitemap for each site. There are no known disadvantages to using the same URLs in different sitemaps.
There should be more to your keyword strategy than just search volume. However, it is one metric you cannot ignore.
At the end of the day, if people are actually searching for a certain keyword or topic, then ranking for it will only bring value to your business. Just don't obsess over it; there are other things to consider besides that.
Yes, high volume keywords should be part of your strategy. Of course, they china mobile database should. But searcher intent is also important. You need to know how a searcher who lands on your page could become a customer, now or in the future.
You can find the monthly search volume for a keyword using the Semrush Keyword Overview and Keyword Magic tools.
One thing you need to determine is the topic you want to drive traffic to.
We’ve already mentioned the importance of building topic authority to rank first in the SERPs. We already know that Google wants to return the most relevant results from authoritative experts.
With this in mind, it’s important to consider the relevance of the traffic your target keywords could bring to your business.
Ask yourself how keywords fit into your business goals now and in the future. But that doesn't mean you should ignore informational queries.
If your site is divided into topics, categories, or both, it is recommended to create a specific XML sitemap for each site. There are no known disadvantages to using the same URLs in different sitemaps.