Hello Bar - pop up email capture tool for e-commerce
Posted: Mon Feb 10, 2025 10:02 am
Not only did this give us a North Star metric for our ecommerce email efforts, it also gave us a North Star metric for our business as a whole. We obsessed over this metric, found the channels that would work, and started growing our email list rapidly.
North Star metric definition by airfocus
Over time, the business began to grow and become profitable. Eventually, the business was acquired by a competitor due to consolidation and we worked on a number of other businesses. However, the lesson was learned.
Email marketing is critical to the success of an ecommerce business. Everyone knows that. However, knowing how much an email subscriber is worth is key to successful email marketing for ecommerce and hardly any ecommerce company knows how much an email subscriber is worth to them.
It’s been over a decade since we started CellarThief and we’ve all done very different things. However, now I help run Hello Bar. Hello Bar is a company that has also been around for over a decade. The platform is used by over 700,000 websites, but one of our most successful customers is an e-commerce company.
Many of these companies use Hello Bar in their ecommerce email afghanistan phone number list marketing strategies and workflows to help engage customers. I wish I had used Hello Bar with CellarThief. It would have made our lives easier and our business much more profitable. I see what Hello Bar does for some of our ecommerce customers and I wonder how we would use it at CellarThief.
I often say that understanding your email metrics can be the difference between success and failure for your ecommerce store. So, I wanted to share some thoughts to help you in your email marketing efforts.
Let's Define E-Commerce Email Marketing First?
shop, online, e-commerceBefore we go any further, let’s first define what e-commerce email marketing is. E-commerce companies can use email in a variety of ways, and not all of them fit the definition of e-commerce email marketing.
North Star metric definition by airfocus
Over time, the business began to grow and become profitable. Eventually, the business was acquired by a competitor due to consolidation and we worked on a number of other businesses. However, the lesson was learned.
Email marketing is critical to the success of an ecommerce business. Everyone knows that. However, knowing how much an email subscriber is worth is key to successful email marketing for ecommerce and hardly any ecommerce company knows how much an email subscriber is worth to them.
It’s been over a decade since we started CellarThief and we’ve all done very different things. However, now I help run Hello Bar. Hello Bar is a company that has also been around for over a decade. The platform is used by over 700,000 websites, but one of our most successful customers is an e-commerce company.
Many of these companies use Hello Bar in their ecommerce email afghanistan phone number list marketing strategies and workflows to help engage customers. I wish I had used Hello Bar with CellarThief. It would have made our lives easier and our business much more profitable. I see what Hello Bar does for some of our ecommerce customers and I wonder how we would use it at CellarThief.
I often say that understanding your email metrics can be the difference between success and failure for your ecommerce store. So, I wanted to share some thoughts to help you in your email marketing efforts.
Let's Define E-Commerce Email Marketing First?
shop, online, e-commerceBefore we go any further, let’s first define what e-commerce email marketing is. E-commerce companies can use email in a variety of ways, and not all of them fit the definition of e-commerce email marketing.