What is SMS marketing?
Posted: Mon Feb 10, 2025 10:21 am
Types of SMS text marketing campaigns
Benefits of SMS marketing
6 SMS marketing best practices to follow
SMS marketing strategies with examples
SMS marketing software to try
Take advantage of SMS marketing
What is SMS marketing?
SMS marketing (or text marketing) is a form of mobile marketing doctor data that allows businesses to send text messages to customers and prospects. This involves using a short message service (SMS) to send messages like promotional offers, discounts, appointment reminders and shipping notifications.
SMS marketing has many advantages over other marketing strategies, such as email marketing. One advantage to SMS marketing is a 98% average open rate, which is 5x that of email (20%), meaning there’s a higher chance your audience will see your text message than your email. SMS marketing also boasts a 9.18% click-through rate compared to email’s 2.5%.
SMS marketing is a great way to reach your target audience with a concise and clear message. You can use it to inform your customers about a weekend sale or promotion and advertise your business with a higher chance of receipt and action.
Types of SMS text marketing campaigns
There are many types of SMS marketing campaigns, from simple to complex. Here are three of the most effective forms:
Benefits of SMS marketing
6 SMS marketing best practices to follow
SMS marketing strategies with examples
SMS marketing software to try
Take advantage of SMS marketing
What is SMS marketing?
SMS marketing (or text marketing) is a form of mobile marketing doctor data that allows businesses to send text messages to customers and prospects. This involves using a short message service (SMS) to send messages like promotional offers, discounts, appointment reminders and shipping notifications.
SMS marketing has many advantages over other marketing strategies, such as email marketing. One advantage to SMS marketing is a 98% average open rate, which is 5x that of email (20%), meaning there’s a higher chance your audience will see your text message than your email. SMS marketing also boasts a 9.18% click-through rate compared to email’s 2.5%.
SMS marketing is a great way to reach your target audience with a concise and clear message. You can use it to inform your customers about a weekend sale or promotion and advertise your business with a higher chance of receipt and action.
Types of SMS text marketing campaigns
There are many types of SMS marketing campaigns, from simple to complex. Here are three of the most effective forms: