How does ZMOT fit into the broader trend of personalisation
Posted: Tue Feb 11, 2025 3:19 am
Evolution Towards Customer-Centric Marketing: and tailoring messages to customer needs?
ZMOT fits perfectly into the broader trend of Customer-Centric Marketing , which places the customer and their needs at the center of the marketing strategy. Today, consumers expect personalized and relevant messages that respond to their individual needs and expectations. In practice, this means delivering content that is tailored to the specific questions, preferences, and stages of the customer's purchase journey. ZMOT supports this personalization, allowing brands to engage the consumer on their own terms, when they need it.
Example of personalization in ZMOT : Amazon is one of the leaders iraq telegram data in personalization, using AI algorithms that adapt product recommendations to the user's browsing and purchasing history. When a user browses certain product categories, Amazon offers a list of similar products and reviews to help them make a purchasing decision. This allows Amazon to reach the customer at the most appropriate moment, adapting the message to their interests.
amazon example 1 – zmot
Image source: amazon.com
Dynamic retargeting ads : Interest-based ads that appear on other websites or social media tailor messages to what the user has previously viewed. For example, if a customer was browsing mobile phones in an e-commerce store, dynamic retargeting ads might show them the same models but with additional information, reviews from other customers, or recommendations for complementary products. This increases the chance that the customer will return to the site and make a purchase.
ZMOT fits perfectly into the broader trend of Customer-Centric Marketing , which places the customer and their needs at the center of the marketing strategy. Today, consumers expect personalized and relevant messages that respond to their individual needs and expectations. In practice, this means delivering content that is tailored to the specific questions, preferences, and stages of the customer's purchase journey. ZMOT supports this personalization, allowing brands to engage the consumer on their own terms, when they need it.
Example of personalization in ZMOT : Amazon is one of the leaders iraq telegram data in personalization, using AI algorithms that adapt product recommendations to the user's browsing and purchasing history. When a user browses certain product categories, Amazon offers a list of similar products and reviews to help them make a purchasing decision. This allows Amazon to reach the customer at the most appropriate moment, adapting the message to their interests.
amazon example 1 – zmot
Image source: amazon.com
Dynamic retargeting ads : Interest-based ads that appear on other websites or social media tailor messages to what the user has previously viewed. For example, if a customer was browsing mobile phones in an e-commerce store, dynamic retargeting ads might show them the same models but with additional information, reviews from other customers, or recommendations for complementary products. This increases the chance that the customer will return to the site and make a purchase.