What is situational content and why is it important for SEO?
Posted: Tue Feb 11, 2025 5:08 am
The idea of situational content is based on the premise that the content of a page must be “useful” for the user and not just conceived and designed to organically position itself . This new concept refers to the fact that the content has to start a conversation with the user, where not only must the “query” made to the browser be answered, but it must also be possible to anticipate the user’s needs and provide a solution to them, placing ourselves in possible everyday scenarios where we can demonstrate our “expertise” on the case. We must focus on the context of the information and place ourselves in the scene that the user is starring in .
A good example is Mordy Oberstein ’s analysis in his czech republic mobile database article evaluating Yale Medicine’s content on what “hip labral tears” are. The page not only tells the user what the disease is and how it is diagnosed, but also tells them possible scenarios they may encounter when faced with this situation, such as what questions the doctor might ask them or what tests they will perform.
However, the author clarifies that this way of thinking about content is not a sufficient condition to get on the first page of search results , since other factors must also be taken into account at the domain level, such as the authority of the domain, the general knowledge of the brand or who your competitors are. In the case of a simple medical blog, it cannot be assumed that situational writing alone will make you rank within the top 5 if you compete against Mayo Clinic or other medical giants who will naturally pass over your site due to a question of track record and recognition. But Mordy Oberstein shows us two very clear cases where, after the March update, Google rewarded two different sites that optimized their articles with this technique, improving their organic positioning.
A good example is Mordy Oberstein ’s analysis in his czech republic mobile database article evaluating Yale Medicine’s content on what “hip labral tears” are. The page not only tells the user what the disease is and how it is diagnosed, but also tells them possible scenarios they may encounter when faced with this situation, such as what questions the doctor might ask them or what tests they will perform.
However, the author clarifies that this way of thinking about content is not a sufficient condition to get on the first page of search results , since other factors must also be taken into account at the domain level, such as the authority of the domain, the general knowledge of the brand or who your competitors are. In the case of a simple medical blog, it cannot be assumed that situational writing alone will make you rank within the top 5 if you compete against Mayo Clinic or other medical giants who will naturally pass over your site due to a question of track record and recognition. But Mordy Oberstein shows us two very clear cases where, after the March update, Google rewarded two different sites that optimized their articles with this technique, improving their organic positioning.