What business effects did this move bring?
Posted: Tue Feb 11, 2025 5:13 am
ford revenues while alan mulally works – brands in portfolio
Source: Mark Ritson, 2019
Getting rid of all the brands that Ford was thailand telegram data unable to manage effectively had an obvious impact on revenues, which dropped significantly.
However, after eight years of focusing on core business, focusing on "itself", the Ford concern showed nearly $140 billion in revenue and as much as $17 billion in profit.
Clearly, “less is more”. This also applies to situations where we do not have 7 brands in our portfolio but thousands.
I am talking here about the case of classic umbrella brands Unilever and Procter and Gamble.
In the 1980s, Unilever and P&G had over 5,000 brands in their portfolios. Over 5,000!
p&g and unilever brands before changes – brands in the portfolio
Source: Mark Ritson, 2019
Getting rid of all the brands that Ford was thailand telegram data unable to manage effectively had an obvious impact on revenues, which dropped significantly.
However, after eight years of focusing on core business, focusing on "itself", the Ford concern showed nearly $140 billion in revenue and as much as $17 billion in profit.
Clearly, “less is more”. This also applies to situations where we do not have 7 brands in our portfolio but thousands.
I am talking here about the case of classic umbrella brands Unilever and Procter and Gamble.
In the 1980s, Unilever and P&G had over 5,000 brands in their portfolios. Over 5,000!
p&g and unilever brands before changes – brands in the portfolio