When is it worth implementing RTM?
Posted: Tue Feb 11, 2025 5:19 am
Example RTM scenario
Let's say you run a clothing store and a scene from a new movie goes viral, where the heroine is wearing a stylish jacket. What would your step-by-step reaction be?
1. Trend monitoring: Trend analysis tools (e.g. Google Trends) indicate that the film and the scene with the jacket are gaining huge popularity – the internet is bursting with news about it.
2. Content creation: The creative team prepares a graphic presenting a similar product available in your store, with a slogan referring to the film.
3. Content publication: The post is published on social media and promoted in paid campaigns targeted at fans of the film.
4. Analyzing results: After a few hours, the team usa telegram data analyzes the reach, number of shares and clicks to assess the effectiveness of the action.
RTM works best for companies that:
They want to increase visibility and engagement on social media.
They have quick access to creative resources, such as a graphic designer or copywriter.
They have well-organized decision-making processes, allowing for rapid action.
Implementing RTM is an investment in building relationships with recipients and strengthening the brand’s image as dynamic, close to its customers and always “up to date”.
As I mentioned earlier, Real-Time Marketing is not just about publishing funny posts that we think are relevant to current events in the world. For such activities to be fully effective, it is good to have a proper strategy that will provide clear directions on what to publish, where, when, what language to use, etc.
For example , you can develop such a strategy in cooperation with an experienced team of marketing consultants whothey will advise you on how your brand should approach the topic of RTM. In addition, to ensure that the content you publish is in line with the adopted strategy, you can use the help of a marketing director , who will assess with you on an ongoing basis whether the content is suitable for publication by your brand.
Let's say you run a clothing store and a scene from a new movie goes viral, where the heroine is wearing a stylish jacket. What would your step-by-step reaction be?
1. Trend monitoring: Trend analysis tools (e.g. Google Trends) indicate that the film and the scene with the jacket are gaining huge popularity – the internet is bursting with news about it.
2. Content creation: The creative team prepares a graphic presenting a similar product available in your store, with a slogan referring to the film.
3. Content publication: The post is published on social media and promoted in paid campaigns targeted at fans of the film.
4. Analyzing results: After a few hours, the team usa telegram data analyzes the reach, number of shares and clicks to assess the effectiveness of the action.
RTM works best for companies that:
They want to increase visibility and engagement on social media.
They have quick access to creative resources, such as a graphic designer or copywriter.
They have well-organized decision-making processes, allowing for rapid action.
Implementing RTM is an investment in building relationships with recipients and strengthening the brand’s image as dynamic, close to its customers and always “up to date”.
As I mentioned earlier, Real-Time Marketing is not just about publishing funny posts that we think are relevant to current events in the world. For such activities to be fully effective, it is good to have a proper strategy that will provide clear directions on what to publish, where, when, what language to use, etc.
For example , you can develop such a strategy in cooperation with an experienced team of marketing consultants whothey will advise you on how your brand should approach the topic of RTM. In addition, to ensure that the content you publish is in line with the adopted strategy, you can use the help of a marketing director , who will assess with you on an ongoing basis whether the content is suitable for publication by your brand.