Influencer marketing example
Posted: Tue Feb 11, 2025 5:43 am
Influencer marketing is a form of marketing in which brands collaborate (directly or indirectly) with influential individuals on social media to promote products, services, or initiatives.
Therefore, in today’s marketing world, the power of celebrity influence on social media cannot and should not be underestimated. Recently, some notable events involved celebrities mentioning Argentine brands:
On Thursday, singer Britney Spears (do we even bulgaria mobile database need to clarify who Britney is, bitch?) posted a photo on Instagram enjoying Norton wine in the pool of what is surely her super mansion. The image quickly caught the attention of Norton’s social media managers, who reposted it with a more than eloquent caption: “oops, we did it again!”, a clear nod, not without assuming risks, to Britney’s famous song.
Britney Spears’ Instagram post
On the other hand, Ryan Gosling (Ken in the Barbie movie) asked an Argentine journalist if Freddo ice cream still existed – “I love it, it’s delicious!” said the actor. Just like Norton did, Freddo wasted no time in boasting about such a mention.
A few months ago, when Taylor Swift performed in Argentina, a casual event drew attention to a chemical toilet brand when the blonde finished her first concert, she left the stage so happily that she hugged and kissed Kansas City Chiefs player Travis Kelce, officially announcing their relationship to thousands of fans and cameras. In many of those photos, they can be seen embracing next to a portable toilet from the Basani company.
Therefore, in today’s marketing world, the power of celebrity influence on social media cannot and should not be underestimated. Recently, some notable events involved celebrities mentioning Argentine brands:
On Thursday, singer Britney Spears (do we even bulgaria mobile database need to clarify who Britney is, bitch?) posted a photo on Instagram enjoying Norton wine in the pool of what is surely her super mansion. The image quickly caught the attention of Norton’s social media managers, who reposted it with a more than eloquent caption: “oops, we did it again!”, a clear nod, not without assuming risks, to Britney’s famous song.
Britney Spears’ Instagram post
On the other hand, Ryan Gosling (Ken in the Barbie movie) asked an Argentine journalist if Freddo ice cream still existed – “I love it, it’s delicious!” said the actor. Just like Norton did, Freddo wasted no time in boasting about such a mention.
A few months ago, when Taylor Swift performed in Argentina, a casual event drew attention to a chemical toilet brand when the blonde finished her first concert, she left the stage so happily that she hugged and kissed Kansas City Chiefs player Travis Kelce, officially announcing their relationship to thousands of fans and cameras. In many of those photos, they can be seen embracing next to a portable toilet from the Basani company.