Social Media Strategy Tip 2 - Developing the Customer Journey
Posted: Tue Feb 11, 2025 9:38 am
Always remember: You are the designated problem solver for your personas. This is your perfect social media image. So always ask yourself what problems the people behind your persona are dealing with and how you can help as a marketer or through sales.
Buyer Persona Checklist
The customer journey is about classifying your persona into one of the three phases they go through before buying a product: the awareness, consideration or decision phase.
This plays a major role in content creation. Even on social twitter database networks, your content should be tailored to your persona's customer journey.
In general:
For Phase 1, references to introductions and explanations of factual contexts are often helpful.
In phase 2, those seeking help already expect real assistance.
And in phase 3, it is not just a price but also trust in the expertise that determines the persona's final solution selection.
Present yourself and your company as consultants, as experts, as helpful in all steps of the customer journey.
Social Media Strategy Tip 3 - Select Social Media Channels
There are tons of social media platforms out there, so it's your job to find the ones that best help you reach your previously defined persona.
In a business context, a presence on LinkedIn is definitely the most important thing . However, a company presence here should also be supported by the active presence of your colleagues, otherwise it can also have an advertising effect.
Buyer Persona Checklist
The customer journey is about classifying your persona into one of the three phases they go through before buying a product: the awareness, consideration or decision phase.
This plays a major role in content creation. Even on social twitter database networks, your content should be tailored to your persona's customer journey.
In general:
For Phase 1, references to introductions and explanations of factual contexts are often helpful.
In phase 2, those seeking help already expect real assistance.
And in phase 3, it is not just a price but also trust in the expertise that determines the persona's final solution selection.
Present yourself and your company as consultants, as experts, as helpful in all steps of the customer journey.
Social Media Strategy Tip 3 - Select Social Media Channels
There are tons of social media platforms out there, so it's your job to find the ones that best help you reach your previously defined persona.
In a business context, a presence on LinkedIn is definitely the most important thing . However, a company presence here should also be supported by the active presence of your colleagues, otherwise it can also have an advertising effect.