Garbage impressions on search
Posted: Wed Feb 12, 2025 3:13 am
Constantly check the site report. As I mentioned above, new garbage sites appear constantly, so it is important to regularly check traffic sources and prohibit impressions on low-quality ones. In the case of a new campaign, I go to the statistics almost every day and check where the ad is shown, and update the list of exceptions. If I am convinced that the main traffic comes from good sites, then I check the statistics less often, +- once a week.
By the way, if you have product campaigns or a campaign master running , you can also prohibit impressions on inappropriate sites. However, you cannot add a list of sites in advance, you can only prohibit impressions on those where you have already had impressions.
This is not an obvious option, because Yandex does not provide an easy way to go to the statistics home owner data of these campaigns - you simply will not see such a link in the advertising account.
To go to the statistics of such a campaign, open the statistics of any other campaign, find the cid parameter in the page URL, and replace its value with the number of the desired campaign:
2.
Search campaigns are no longer as safe as they used to be. Yandex has become much more “inclusive” in “looking” at key phrases in campaigns, and even the most narrow and precise phrases (for example, your brand name) can generate impressions for completely inappropriate search phrases that are not related to your campaign or your products and services. What can we say about regular search campaigns with more general key phrases…
By the way, if you have product campaigns or a campaign master running , you can also prohibit impressions on inappropriate sites. However, you cannot add a list of sites in advance, you can only prohibit impressions on those where you have already had impressions.
This is not an obvious option, because Yandex does not provide an easy way to go to the statistics home owner data of these campaigns - you simply will not see such a link in the advertising account.
To go to the statistics of such a campaign, open the statistics of any other campaign, find the cid parameter in the page URL, and replace its value with the number of the desired campaign:
2.
Search campaigns are no longer as safe as they used to be. Yandex has become much more “inclusive” in “looking” at key phrases in campaigns, and even the most narrow and precise phrases (for example, your brand name) can generate impressions for completely inappropriate search phrases that are not related to your campaign or your products and services. What can we say about regular search campaigns with more general key phrases…