Pinterest revenue up 12%, monthly active users hit all-time high
Posted: Wed Feb 12, 2025 3:17 am
Pinterest announces major advertising partnership with Google
Pinterest has announced a new advertising partnership with Google aimed at increasing advertising revenue. The collaboration marks Google’s second third-party advertising partner, following a multi-year partnership with Amazon. The partnership provides brands running Google Ads campaigns with the opportunity to not only expand their reach, but also engage an active, high-value consumer base. This engagement has the potential to drive higher return on investment (ROI) and increase conversions.
Pinterest has reported Q4 2023 results , showing strong revenue growth and a record brazil mobile database number of active users. The platform saw a 12% year-over-year increase in revenue to $981 million, driven primarily by an increase in advertising revenue.
Pinterest saw a record number of active ad campaigns in Q4, leading to improved campaign performance for advertisers. The platform is investing in developing new ad products and features that make it easier for brands to reach relevant users and achieve their marketing goals.
Pinterest’s global monthly active users grew 11% year-over-year to an all-time high of 498 million, as the platform capitalizes on the growing popularity of online shopping and the inspiration that draws users to Pinterest to find products and ideas.
Pinterest's Q4 2023 results show that the platform continues to grow strongly. Investment in advertising and a focus on inspiration and online shopping are proving to be effective strategies. Pinterest is an attractive platform for advertisers looking to reach a broad audience of active users.
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources. The platform now offers a clearer view of traffic sources, both paid and organic, for better optimization opportunities. These new insights enhance your ability to analyze user behavior and performance across channels and offer better reporting, research, segmentation, and audience analysis capabilities. This allows you to better optimize your content strategy.
TikTok is pushing users to add a search shortcut
TikTok wants more people to search more often on the platform . The platform is encouraging users to add search to their device’s home screen. A new TikTok ad is encouraging users to add a shortcut to their device’s home screen, the latest effort to encourage more people to search on the platform. Several studies have shown that Gen Z in particular is using TikTok for search, sometimes as a replacement for Google, and last year the company introduced search ads. TikTok is more than just a platform for driving awareness — it can also drive sales and conversions for brands and businesses.
Pinterest has announced a new advertising partnership with Google aimed at increasing advertising revenue. The collaboration marks Google’s second third-party advertising partner, following a multi-year partnership with Amazon. The partnership provides brands running Google Ads campaigns with the opportunity to not only expand their reach, but also engage an active, high-value consumer base. This engagement has the potential to drive higher return on investment (ROI) and increase conversions.
Pinterest has reported Q4 2023 results , showing strong revenue growth and a record brazil mobile database number of active users. The platform saw a 12% year-over-year increase in revenue to $981 million, driven primarily by an increase in advertising revenue.
Pinterest saw a record number of active ad campaigns in Q4, leading to improved campaign performance for advertisers. The platform is investing in developing new ad products and features that make it easier for brands to reach relevant users and achieve their marketing goals.
Pinterest’s global monthly active users grew 11% year-over-year to an all-time high of 498 million, as the platform capitalizes on the growing popularity of online shopping and the inspiration that draws users to Pinterest to find products and ideas.
Pinterest's Q4 2023 results show that the platform continues to grow strongly. Investment in advertising and a focus on inspiration and online shopping are proving to be effective strategies. Pinterest is an attractive platform for advertisers looking to reach a broad audience of active users.
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources. The platform now offers a clearer view of traffic sources, both paid and organic, for better optimization opportunities. These new insights enhance your ability to analyze user behavior and performance across channels and offer better reporting, research, segmentation, and audience analysis capabilities. This allows you to better optimize your content strategy.
TikTok is pushing users to add a search shortcut
TikTok wants more people to search more often on the platform . The platform is encouraging users to add search to their device’s home screen. A new TikTok ad is encouraging users to add a shortcut to their device’s home screen, the latest effort to encourage more people to search on the platform. Several studies have shown that Gen Z in particular is using TikTok for search, sometimes as a replacement for Google, and last year the company introduced search ads. TikTok is more than just a platform for driving awareness — it can also drive sales and conversions for brands and businesses.