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Posted: Wed Feb 12, 2025 3:28 am
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How digitalization helps to overcome business challengesWhat are behavioral emails?
by Jana Häbel , on 18.1.2019
Behavioral Emails Definition
Do you know this: you send an email to a pre-made instagram database contact list, but the reactions to it are very different? While some people interact with your email, others do not. And this is despite the fact that they are all assigned to the same persona and lifecycle phase . The background to this is that there are fundamentally different behavior patterns when it comes to emails. But imagine if you could find out about these and use them to adapt your emails accordingly. We are talking about so-called behavior-oriented emails. You will find out exactly what this term means in this article.
If you send too many emails to contacts, they may passively unsubscribe - that is, they may no longer open or read your emails. This in turn can have a negative impact on the deliverability of emails. However, if you manage to understand the basic behavior of your recipients, you can customize your emails and thus improve the open and interaction rate. And this is exactly where behavior-oriented emails come into play.
You might also be interested in these articles:
Cloud Computing: How to Enable Secure Mobile Working
E-mail marketing according to the GDPR – The 6-point checklist
Does your CRM meet the requirements of the General Data Protection Regulation?
All-in-one solution: tackling the digitalization of business processes
How digitalization helps to overcome business challengesWhat are behavioral emails?
by Jana Häbel , on 18.1.2019
Behavioral Emails Definition
Do you know this: you send an email to a pre-made instagram database contact list, but the reactions to it are very different? While some people interact with your email, others do not. And this is despite the fact that they are all assigned to the same persona and lifecycle phase . The background to this is that there are fundamentally different behavior patterns when it comes to emails. But imagine if you could find out about these and use them to adapt your emails accordingly. We are talking about so-called behavior-oriented emails. You will find out exactly what this term means in this article.
If you send too many emails to contacts, they may passively unsubscribe - that is, they may no longer open or read your emails. This in turn can have a negative impact on the deliverability of emails. However, if you manage to understand the basic behavior of your recipients, you can customize your emails and thus improve the open and interaction rate. And this is exactly where behavior-oriented emails come into play.