Explore use cases for product search
Posted: Wed Feb 12, 2025 4:06 am
Create a solid website taxonomy
When optimizing your website structure, it’s crucial to create a solid and logical taxonomy. The first step is to define your main categories , which should reflect key aspects of your business. If you’re lacking inspiration, look to your competitors to see what categories they’re using. Analyze their SEO success and assess the scope and value of the keywords they’re using. These comparisons will provide you with useful information for creating a strong taxonomy. Your main navigation should be representative of these main categories, allowing users to easily and clearly access your content . When you click on one of the main categories, relevant s argentina mobile database ubcategories should appear, adding another layer of organization and making it easier for visitors to navigate your site. This way, you’re ensuring that your site is not only user-friendly, but also search engine optimized .
Once you've built your site's basic navigation, you can further explore the different ways people search for products and tailor your structure to suit that behavior. Do people search by price? If so, consider creating price range categories, such as "refrigerators under $10,000," where users can easily find products in that price range. Another option is to search by style. If you offer niche products, such as "American refrigerators," create a category dedicated to that style. Analyze the keywords associated with those. Also consider searching by brand. If you have a major brand in your product line, such as Samsung, create categories for products from that brand and target relevant keywords . An alternative to multiple niche categories is to have one universal category, such as "Home Appliances," that could capture a keyword with high monthly search volume. However, it's important to be aware of your competition and choose a strategy that works best for your goals and your chances of ranking high in search engines. Consider "targeted" keywords that don't have a lot of search volume but have a manageable level of competition. (People searching for "American refrigerators with ice makers" know what they're looking for and are likely to convert.)
The biggest advantage is that by incorporating this into your website structure and content plans, you will reward your website visitors with a better user experience (adapting content to search intent) and improve your organic rankings, selling your products much better than just listing them on one page.
Now that you have this set up, consider how you could cross-promote (through internal links) within your website.
These category and subcategory pages can also be used for paid search, such as Google Ads PPC or Shopping Ads, where the relevance of the landing page determines the quality score, which in turn affects the cost per click.
Promote your products
Merchandising, in a business context, usually focuses on the activities associated with presenting and selling products in a way that is attractive to customers. Merchandising involves arranging products in a store so that they are clearly visible and attractive to customers. This includes arranging window displays, selecting appropriate products for display, creating themed displays, and managing inventory.
When optimizing your website structure, it’s crucial to create a solid and logical taxonomy. The first step is to define your main categories , which should reflect key aspects of your business. If you’re lacking inspiration, look to your competitors to see what categories they’re using. Analyze their SEO success and assess the scope and value of the keywords they’re using. These comparisons will provide you with useful information for creating a strong taxonomy. Your main navigation should be representative of these main categories, allowing users to easily and clearly access your content . When you click on one of the main categories, relevant s argentina mobile database ubcategories should appear, adding another layer of organization and making it easier for visitors to navigate your site. This way, you’re ensuring that your site is not only user-friendly, but also search engine optimized .
Once you've built your site's basic navigation, you can further explore the different ways people search for products and tailor your structure to suit that behavior. Do people search by price? If so, consider creating price range categories, such as "refrigerators under $10,000," where users can easily find products in that price range. Another option is to search by style. If you offer niche products, such as "American refrigerators," create a category dedicated to that style. Analyze the keywords associated with those. Also consider searching by brand. If you have a major brand in your product line, such as Samsung, create categories for products from that brand and target relevant keywords . An alternative to multiple niche categories is to have one universal category, such as "Home Appliances," that could capture a keyword with high monthly search volume. However, it's important to be aware of your competition and choose a strategy that works best for your goals and your chances of ranking high in search engines. Consider "targeted" keywords that don't have a lot of search volume but have a manageable level of competition. (People searching for "American refrigerators with ice makers" know what they're looking for and are likely to convert.)
The biggest advantage is that by incorporating this into your website structure and content plans, you will reward your website visitors with a better user experience (adapting content to search intent) and improve your organic rankings, selling your products much better than just listing them on one page.
Now that you have this set up, consider how you could cross-promote (through internal links) within your website.
These category and subcategory pages can also be used for paid search, such as Google Ads PPC or Shopping Ads, where the relevance of the landing page determines the quality score, which in turn affects the cost per click.
Promote your products
Merchandising, in a business context, usually focuses on the activities associated with presenting and selling products in a way that is attractive to customers. Merchandising involves arranging products in a store so that they are clearly visible and attractive to customers. This includes arranging window displays, selecting appropriate products for display, creating themed displays, and managing inventory.