Sharing teaser videos for cross-channel marketing
Posted: Wed Feb 12, 2025 4:15 am
Send out short teaser videos before the event with links to your landing page and social media channels. Including the entire video makes your email large, which increases the chance it will end up in spam, so kee bulgaria mobile database p these teasers short - just enough to get someone to click through and check out more.
Add CTAs that encourage people on your email list to share the video with their social media contacts , and include buttons that make it easy for them to direct others to your event landing page or social media channels. This type of cross-promotion can support your overall event marketing strategy.
Send out event reminders and updates that keep recipients engaged . Reminders are a great way to generate and maintain excitement for your event.
As the event approaches, send out reminders that excite readers by including great images and interesting details like speaker biographies, band trivia, catering and menu options, and other tidbits that will pique interest.
Always include a CTA (call to action) and a link to purchase tickets or register. And as the event approaches, remind your email contacts that time is running out to register.
Add value for your VIPs
Most events offer different levels of registration. If you offer a VIP level , use event email marketing to make it worth someone’s while to pay more. Reach out to people who have attended your events in the past and offer them a limited-time discount on VIP admission.
Automate emails to VIPs with information about special events and benefits they have access to for being a VIP.
Answer the right questions
As you plan your event and all the details are fresh in your mind, you may not have considered what people need to know before they register. Include a contact form in your initial email invitation and first follow-up announcements, inviting people to submit questions.
Also, pay attention to what people are asking on your social media when you post about your event. Use these questions to eliminate potential objections people might have before registering.
Add CTAs that encourage people on your email list to share the video with their social media contacts , and include buttons that make it easy for them to direct others to your event landing page or social media channels. This type of cross-promotion can support your overall event marketing strategy.
Send out event reminders and updates that keep recipients engaged . Reminders are a great way to generate and maintain excitement for your event.
As the event approaches, send out reminders that excite readers by including great images and interesting details like speaker biographies, band trivia, catering and menu options, and other tidbits that will pique interest.
Always include a CTA (call to action) and a link to purchase tickets or register. And as the event approaches, remind your email contacts that time is running out to register.
Add value for your VIPs
Most events offer different levels of registration. If you offer a VIP level , use event email marketing to make it worth someone’s while to pay more. Reach out to people who have attended your events in the past and offer them a limited-time discount on VIP admission.
Automate emails to VIPs with information about special events and benefits they have access to for being a VIP.
Answer the right questions
As you plan your event and all the details are fresh in your mind, you may not have considered what people need to know before they register. Include a contact form in your initial email invitation and first follow-up announcements, inviting people to submit questions.
Also, pay attention to what people are asking on your social media when you post about your event. Use these questions to eliminate potential objections people might have before registering.