Can you reach your persona via social media?
Posted: Wed Feb 12, 2025 4:49 am
When making initial contact, it is important to approach the potential buyer as a person and at the same time offer information that fits their position in the buyer's journey - such as an e-book or free advice on the topic that a potential buyer is currently researching.
Sales staff help to put an identified problem into context through their advice and thus convince leads to take a problem seriously.
It is important to define personas beforehand moj database when making contact. The contact sequence then depends on these . This describes the type of contact, the best time to do so and the tolerable frequency of contact attempts.
Typical guiding questions can be,
Would it be better to contact them via email or by phone ?
When is a prospect most likely to engage in his or her forms of communication?
And how quickly does a prospect progress with his own train of thought?
Clarify these questions and then plan the best way to contact them.
In connection with this, the additional content you offer should always be appropriate to the prospects' respective situation.
Good to know, It is considered good customer service to optimize all process steps according to the needs of your prospects. This often means that the first contact and the first consultation do not have to take place within one conversation.
Sales staff help to put an identified problem into context through their advice and thus convince leads to take a problem seriously.
It is important to define personas beforehand moj database when making contact. The contact sequence then depends on these . This describes the type of contact, the best time to do so and the tolerable frequency of contact attempts.
Typical guiding questions can be,
Would it be better to contact them via email or by phone ?
When is a prospect most likely to engage in his or her forms of communication?
And how quickly does a prospect progress with his own train of thought?
Clarify these questions and then plan the best way to contact them.
In connection with this, the additional content you offer should always be appropriate to the prospects' respective situation.
Good to know, It is considered good customer service to optimize all process steps according to the needs of your prospects. This often means that the first contact and the first consultation do not have to take place within one conversation.