Customer experience
Posted: Wed Feb 12, 2025 5:30 am
Align expectations
False promises are not liked by anyone. Disappointment caused by your company can lead to huge losses for your brand.
Have you heard that dissatisfied customers spread their discontent to all corners? You don't want that to happen to your brand, right?
The most important thing to prevent this from happening is to never make false promises: don't say what you can't deliver.
Building a strong brand is a long-term job, but destroying all the achievements loan data you've worked hard to achieve can take seconds.
An example of this type of error is the return and shipping policies. Don't offer unrealistic delivery times. Honesty is extremely important here. You probably won't be able to get as good deadlines as the big ones yet (it's just a matter of time), but avoiding a detractor of your brand is always the best option.
So, remember that your delivery time, shipping and return do not need to be the best on the market, but they need to be clear and honest.
5.
Customer experience basically encompasses your entire journey and you already know that it must be impeccable, from on-site to product delivery.
However, one thing that many online stores leave out is the post-sale experience: the product is shipped and the details (such as product packaging) are forgotten, as well as the actual development of a relationship with the customer after the purchase.
Apple , for example, has become famous for its amazing packaging. Anyone who has ever bought an Apple product knows that the feeling of taking the product out of the box is fantastic.
When you completely surprise your customers with a post-sale experience, you've hit the right note and the more personalized the better.
An example of good customer relations is NuBank , a credit card company that often surprises its customers with travel itineraries for customers requesting international unlocking, handwritten letters, gifts to pets that end up destroying their owners' cards, and many other personalized actions that end up creating hundreds of promoters of its brand.
False promises are not liked by anyone. Disappointment caused by your company can lead to huge losses for your brand.
Have you heard that dissatisfied customers spread their discontent to all corners? You don't want that to happen to your brand, right?
The most important thing to prevent this from happening is to never make false promises: don't say what you can't deliver.
Building a strong brand is a long-term job, but destroying all the achievements loan data you've worked hard to achieve can take seconds.
An example of this type of error is the return and shipping policies. Don't offer unrealistic delivery times. Honesty is extremely important here. You probably won't be able to get as good deadlines as the big ones yet (it's just a matter of time), but avoiding a detractor of your brand is always the best option.
So, remember that your delivery time, shipping and return do not need to be the best on the market, but they need to be clear and honest.
5.
Customer experience basically encompasses your entire journey and you already know that it must be impeccable, from on-site to product delivery.
However, one thing that many online stores leave out is the post-sale experience: the product is shipped and the details (such as product packaging) are forgotten, as well as the actual development of a relationship with the customer after the purchase.
Apple , for example, has become famous for its amazing packaging. Anyone who has ever bought an Apple product knows that the feeling of taking the product out of the box is fantastic.
When you completely surprise your customers with a post-sale experience, you've hit the right note and the more personalized the better.
An example of good customer relations is NuBank , a credit card company that often surprises its customers with travel itineraries for customers requesting international unlocking, handwritten letters, gifts to pets that end up destroying their owners' cards, and many other personalized actions that end up creating hundreds of promoters of its brand.