Pay attention to the level of email throttling
Posted: Wed Feb 12, 2025 5:35 am
Some Internet Service Providers ( ISPs) stipulate a limit on the number of emails they will accept from a given sender in a given period of time. If you try to send out a number of messages that exceeds the stipulated limit, the ISP will reject your emails, resulting in a large number of bounces.
This rejection in the delivery of messages is temporary and is generally resolved within up to 72 hours.
In the meantime, if this happens too often, be careful: after 72 hours, emails are considered moj data soft bounces , and in the long term, these numbers influence your IP reputation.
How to ensure the deliverability of your emails
The art of getting your emails delivered is a mix of technical and routine issues. To help you with this challenge, we will briefly explain each of them.
Technical aspects
Technical aspects are often the most obscure for email marketing beginners. They are often automatically configured by your automation tool's support team and/or your company's IT staff.
This rejection in the delivery of messages is temporary and is generally resolved within up to 72 hours.
In the meantime, if this happens too often, be careful: after 72 hours, emails are considered moj data soft bounces , and in the long term, these numbers influence your IP reputation.
How to ensure the deliverability of your emails
The art of getting your emails delivered is a mix of technical and routine issues. To help you with this challenge, we will briefly explain each of them.
Technical aspects
Technical aspects are often the most obscure for email marketing beginners. They are often automatically configured by your automation tool's support team and/or your company's IT staff.