Your brand's tone of voice
Posted: Wed Feb 12, 2025 6:16 am
Oops! You barely figured out what target audience is, and already a new term has popped up around here, right? “Persona” – what does that mean?
Persona or personas are the result of fictional representations of the target audience. As the name suggests, a kind of invented character with all the characteristics of your audience.
They serve as a basis for the entrepreneur to better understand the profile of his clients , and thus, make more assertive decisions in the future.
To clarify this concept, we show you some examples of Persona in marketing:
Person 1: Estefanía is a young woman new zealand cell phone number list of 31 years old, she works in the corporate area, she is not married, but she lives with her partner. She lives in the capital; she likes to train, take care of her pets, take courses, and constantly improve. She is attached to technology, all her communications are handled through the Internet.
Person 2: Pablo is 48 years old; he is the manager of a large company in Florida. He would like to provide greater comfort and security to his family, and he is also concerned about avoiding unforeseen events. He is always attentive to the news and social networks.
See how defining personas can be helpful in bringing your brand strategies closer to customer needs. This is critical in entrepreneurship and for success in the business world.
Therefore, if you have not yet defined the persona and target audience of your business, do not leave it for too late! It will be the basis for any Digital Marketing strategy in your SME .
Another very important attribute when we are building the branding and image of a company is the tone of voice of the brand, do you know what that means?
The tone of voice is the way in which the company will communicate and interact with the public , thinking about the most diverse communication channels, including social networks.
Persona or personas are the result of fictional representations of the target audience. As the name suggests, a kind of invented character with all the characteristics of your audience.
They serve as a basis for the entrepreneur to better understand the profile of his clients , and thus, make more assertive decisions in the future.
To clarify this concept, we show you some examples of Persona in marketing:
Person 1: Estefanía is a young woman new zealand cell phone number list of 31 years old, she works in the corporate area, she is not married, but she lives with her partner. She lives in the capital; she likes to train, take care of her pets, take courses, and constantly improve. She is attached to technology, all her communications are handled through the Internet.
Person 2: Pablo is 48 years old; he is the manager of a large company in Florida. He would like to provide greater comfort and security to his family, and he is also concerned about avoiding unforeseen events. He is always attentive to the news and social networks.
See how defining personas can be helpful in bringing your brand strategies closer to customer needs. This is critical in entrepreneurship and for success in the business world.
Therefore, if you have not yet defined the persona and target audience of your business, do not leave it for too late! It will be the basis for any Digital Marketing strategy in your SME .
Another very important attribute when we are building the branding and image of a company is the tone of voice of the brand, do you know what that means?
The tone of voice is the way in which the company will communicate and interact with the public , thinking about the most diverse communication channels, including social networks.