Define who your potential client is

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Now, let's look at some actions to help your company enter the international market.

As a first step, with your objective already clear (which we talked about in the previous section), you have to draw up a map of the countries that you want to reach in internationalization and note down the main competitors in the new markets.

If you've already done this, the next step is to evaluate the SEO opportunities in your chosen countries. That is, do a search on the respective SERPs to see what they have and decide which SEO key points will make your digital presence strong.

To do this, you need at least basic analysis tools like Google Analytics and SEMRush , chinese overseas america data as well as the same search engine in the incognito window.

With this information ready, follow a 5-step checklist:

1.
You should already have your Buyer Persona defined, so it's time to create your Buyer Persona for the new target countries. Yes, you can define it even without having your first customer yet . To do this, use Analytics and go to the Audience - Geo - Local or Languages ​​section.

This will allow you to see not only the trend of your audience but also potential topics and content to explore for new regions.

Another way to explore and define your content strategy can be by looking at SEMRush or similar SEM tools, selecting the target country and observing the keywords that bring better positioning.

However, always check that the keywords it gives you are in your market sector and consider the search volume before using them. Do you remember the case of my keyword: Search engines and their volume for Mexico and Spain? That's why I warn you about the volume.

Just to wrap up this part of potential customers: use keyword tools to find interesting terms, relevance and positioning. Now with Analytics, help yourself determine the organic presence in the country or language.