Audience Microsegmentation : The Strategic Role of Technology
Posted: Thu Feb 13, 2025 4:23 am
Although more and more companies are ready to recognize a fundamental role for data as an integral part of a strategy, what still appears very difficult is the ability to read and use this data in aggregate mode.
CRM , e-commerce platforms, cash management systems, to name a few: in the omnichannel era, too many companies still have inhomogeneous data management with information collected and managed in different environments.
The first step is undoubtedly to move from channel-based management of user croatia mobile database data and information to management based on the user himself ( single customer view ).
This is why the adoption of Customer Data Platforms such as Blendee becomes crucial: user data and information are collected from multiple sources, online and offline, made available in a single environment and above all standardized at the individual user level .
Who are my buyers? From which channels did they arrive on my site? Which products did they see? Which ones did they buy? What actions did they take to buy? Did they open the promotional newsletter ? Did they use the coupon?
Effective microsegmentation provides an answer to all these questions and, above all, allows you to define microclusters based on the answers to these questions.
But to put it into practice you need to have the data and the information, you need a CDP .
CRM , e-commerce platforms, cash management systems, to name a few: in the omnichannel era, too many companies still have inhomogeneous data management with information collected and managed in different environments.
The first step is undoubtedly to move from channel-based management of user croatia mobile database data and information to management based on the user himself ( single customer view ).
This is why the adoption of Customer Data Platforms such as Blendee becomes crucial: user data and information are collected from multiple sources, online and offline, made available in a single environment and above all standardized at the individual user level .
Who are my buyers? From which channels did they arrive on my site? Which products did they see? Which ones did they buy? What actions did they take to buy? Did they open the promotional newsletter ? Did they use the coupon?
Effective microsegmentation provides an answer to all these questions and, above all, allows you to define microclusters based on the answers to these questions.
But to put it into practice you need to have the data and the information, you need a CDP .