progressive: how to put it into practice?
Posted: Thu Feb 13, 2025 4:24 am
The first step in implementing effective progressive profiling is to focus on the information that we consider essential to know our audience in depth.
From these, it is in fact possible to define the methods of interaction with the user: we must never forget that the request for data and information is an integral part of the design of a lead nurturing strategy, essential in the B2B field, but also B2C to accompany the user to make the first purchase.
However, when we decide to rely on progressive profiling, we must always remember to find the right balance between the service offered and the data and information requested: although more and more users are willing to sweden mobile database disclose data and information in exchange for a personalized and valuable experience, it is also true that it is always good to use common sense and measure the value offered to the data requested.
This allows us to identify three different types of forms that can be implemented depending on the depth of the data we want to collect.
Surveys: these are the most complex types of forms but, without a doubt, the one that can allow a very detailed collection of information. For this reason, it is advisable to be able to involve the user in the best possible way.
Soft leads: this category includes simpler forms such as newsletter subscriptions that do not require particularly complex data. Also in this case, the advice is valid to clearly indicate to the user the benefit they can obtain from this particular action (for example: receive a preview of promotions, a discount on the first purchase ...).
Hard leads: these are forms generally used to collect more detailed information (company, date of birth, professional role, interests, etc.) and therefore perhaps allow the receipt of valuable in-depth content such as an ebook, a case study, an infographic.
From these, it is in fact possible to define the methods of interaction with the user: we must never forget that the request for data and information is an integral part of the design of a lead nurturing strategy, essential in the B2B field, but also B2C to accompany the user to make the first purchase.
However, when we decide to rely on progressive profiling, we must always remember to find the right balance between the service offered and the data and information requested: although more and more users are willing to sweden mobile database disclose data and information in exchange for a personalized and valuable experience, it is also true that it is always good to use common sense and measure the value offered to the data requested.
This allows us to identify three different types of forms that can be implemented depending on the depth of the data we want to collect.
Surveys: these are the most complex types of forms but, without a doubt, the one that can allow a very detailed collection of information. For this reason, it is advisable to be able to involve the user in the best possible way.
Soft leads: this category includes simpler forms such as newsletter subscriptions that do not require particularly complex data. Also in this case, the advice is valid to clearly indicate to the user the benefit they can obtain from this particular action (for example: receive a preview of promotions, a discount on the first purchase ...).
Hard leads: these are forms generally used to collect more detailed information (company, date of birth, professional role, interests, etc.) and therefore perhaps allow the receipt of valuable in-depth content such as an ebook, a case study, an infographic.