CDP and email marketing : the advantage of advanced and dynamic profiling
Posted: Thu Feb 13, 2025 4:26 am
If the success of an email marketing strategy is increasingly linked to personalization, it is immediately clear that it is necessary to start with a careful strategy of profiling and segmenting your contacts.
It is therefore advisable to overcome the concept of a list as a single address to which you can send your communications indiscriminately, in order to opt for an effective grouping of your contact database based on multiple criteria, from russia mobile database personal data to behavioral data and those relating to real-time activities on the site.
In this context, the use of a Customer Data Platform such as Blendee offers the possibility of an integrated solution both for advanced and dynamic profiling and segmentation and for the management of the email marketing activity itself .
The main advantages arise from the possibility of collecting data from multiple channels and sources, both online and offline, and standardizing them at the level of a single customer view .
Data on the behavior of email marketing activities (e.g. opening/not opening the newsletter ) can thus be integrated with personal or behavioral or contextual data of the same contact (e.g. purchased a particular product, viewed a particular page, etc.).
It is therefore advisable to overcome the concept of a list as a single address to which you can send your communications indiscriminately, in order to opt for an effective grouping of your contact database based on multiple criteria, from russia mobile database personal data to behavioral data and those relating to real-time activities on the site.
In this context, the use of a Customer Data Platform such as Blendee offers the possibility of an integrated solution both for advanced and dynamic profiling and segmentation and for the management of the email marketing activity itself .
The main advantages arise from the possibility of collecting data from multiple channels and sources, both online and offline, and standardizing them at the level of a single customer view .
Data on the behavior of email marketing activities (e.g. opening/not opening the newsletter ) can thus be integrated with personal or behavioral or contextual data of the same contact (e.g. purchased a particular product, viewed a particular page, etc.).