Practical tips: How to personalize your welcome email
Posted: Thu Feb 13, 2025 4:28 am
Empathy, attractive layout consistent with the company image, thank you message, suggestion of recommended products/services, most recent blog posts, links to social profiles: Many elements can make up a successful welcome email and the advice is to make the best use of them In order to provide your new users not only with in-depth content, but above all the stimulus to get to know the company and, in some circumstances, even the discount code can be an interesting lever.
But precisely because there are so many elements to put into play, the advice is cyprus mobile database not to use a single email, but to create a real workflow, or a welcome series .
First email: Play on the emotional level
Show empathy towards the new user, a warm welcome and thanks are necessary. Create an eye-catching layout, choose an eye-catching opening image, provide a brief introduction to the company and include links to social profiles and valuable resources such as customer service or the company blog.
Second email: stimulate the rational aspect
It is time to make known in more detail the products and services offered as well as the mission and values of the brand. This can be an opportunity to make known the best-selling products and invite the user to action.
Third email: invest in the persuasive level
The goal is to advance the user in the relationship with the company: purchase, quote request are the most requested actions. Discount codes, personalized one-off offers can thus be an excellent tool to achieve the objective.
However, let's not forget what is reported above: that the welcome email can also be a great opportunity to get to know your audience better.
That's why it could be interesting to include a short questionnaire in the first email as well, the product offer, present in the second email, could thus be personalized precisely based on the data previously entered by the user.
And if you think that some questions might "scare" our users, even a simple banner to click on can be a first way to profile our user base.
But precisely because there are so many elements to put into play, the advice is cyprus mobile database not to use a single email, but to create a real workflow, or a welcome series .
First email: Play on the emotional level
Show empathy towards the new user, a warm welcome and thanks are necessary. Create an eye-catching layout, choose an eye-catching opening image, provide a brief introduction to the company and include links to social profiles and valuable resources such as customer service or the company blog.
Second email: stimulate the rational aspect
It is time to make known in more detail the products and services offered as well as the mission and values of the brand. This can be an opportunity to make known the best-selling products and invite the user to action.
Third email: invest in the persuasive level
The goal is to advance the user in the relationship with the company: purchase, quote request are the most requested actions. Discount codes, personalized one-off offers can thus be an excellent tool to achieve the objective.
However, let's not forget what is reported above: that the welcome email can also be a great opportunity to get to know your audience better.
That's why it could be interesting to include a short questionnaire in the first email as well, the product offer, present in the second email, could thus be personalized precisely based on the data previously entered by the user.
And if you think that some questions might "scare" our users, even a simple banner to click on can be a first way to profile our user base.