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4. Block off time to engage with customers

Posted: Thu Feb 13, 2025 7:07 am
by shaownhasan
schedule Instagram, Facebook and Twitter posts in Sprout
Despite popular belief, scheduling Instagram posts doesn’t make your presence more “passive.”

Quite the opposite, honestly.

Yet again, scheduling frees up your schedule to interact with job seekers data customers in real-time.

Mind your notifications and make sure your comment section never gathers cobwebs. Be proactive and make a point to respond to social customers ASAP for the sake of satisfaction and loyalty.

In addition to Instagram scheduling, Sprout aggregates messages from all your social networks into a singular Smart Inbox that you can use to filter and categorize messages, while also allowing for real-time collaboration between your team. No message goes unanswered and you’ll also avoid response collisions.

Sprout Smart inbox with Instagram hashtags
5. Know when to hit “pause” on your scheduling
Whether due to a brand emergency or a bigger crisis management effort, sometimes you need to put a stop to your scheduled content.

Failure to do so could come off as inauthentic or result in otherwise poor engagement when your followers’ minds are elsewhere. For example, publishing promotional content during certain holidays, on somber occasions or in the wake of tragedies could result in adverse affects on your brand reputation.

This speaks to how Instagram scheduling is so much more than putting your brand on autopilot. Sprout has built-in features to pause scheduled posts and resume them when the time is right.