Adding key event rate metrics to a GA4 report
Posted: Thu Feb 13, 2025 9:03 am
You can add the key event rate metric to GA4 reports, like the User Acquisition report.
To do so, open the report (Reports -> Acquisition > User Acquisition).
Open ga4 user acquisition report
To customize your report, click the pencil icon at the right top advertising data corner of your screen.
customize ga4 report pencil icon
Then, click the Metrics button.
Metrics button custom report ga4
At the bottom of the screen, click Add Metric.
Add metric ga4 report
Use the search field to quickly find the key event rate you want to add to your report and click on it. Then click the blue Apply button.
add user key event rate session key event rate metric to google analytics 4 report
The session and user key event rate are added to the table of your report, but you may need to scroll horizontally to see them.
Also note that the vertical order in which they appear in the data table is the same as the horizontal order in the customize metrics panel. So, the metric on the top appears first in the table.
To do so, open the report (Reports -> Acquisition > User Acquisition).
Open ga4 user acquisition report
To customize your report, click the pencil icon at the right top advertising data corner of your screen.
customize ga4 report pencil icon
Then, click the Metrics button.
Metrics button custom report ga4
At the bottom of the screen, click Add Metric.
Add metric ga4 report
Use the search field to quickly find the key event rate you want to add to your report and click on it. Then click the blue Apply button.
add user key event rate session key event rate metric to google analytics 4 report
The session and user key event rate are added to the table of your report, but you may need to scroll horizontally to see them.
Also note that the vertical order in which they appear in the data table is the same as the horizontal order in the customize metrics panel. So, the metric on the top appears first in the table.