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Stand-out customer service strategies start with social

Posted: Thu Feb 13, 2025 9:16 am
by shaownhasan
Use connected tools to integrate social data into your CRM or help desk solution. Sprout Social offers pre-built connections with your favorite tools—including Salesforce Service Cloud—so your teams can crush silos and increase visibility,

A screenshot of a support case in Salesforce Service Cloud with the Sprout Social feed open. The subject is “Post from @IsabelleZhang16”, who had an issue with their experience at Sprout Coffee Co and self employed data shared it on X (formerly known as Twitter). A service agent can respond to the message from Salesforce Service Cloud, without having to open the Sprout app.
Our integrations equip agents to engage in real-time with the right context. With Sprout uniting your tech stack, you can create an omnichannel experience that informs and empowers your entire organization.

Remember: Great customer service is a team effort. If you build your strategy in a vacuum, you risk overlooking valuable insights that can give you an edge over your competitors.

Connect with your social team to learn more about the social customer service insights that live within your organization. If you want to take things a step further, download The 2023 State of Social Media Report. We surveyed more than 750 leaders in social media marketing, customer care and communications to zero in on the trends shaping customer experiences, so you can use them to inform your strategy accordingly.


Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence (AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.