The benefits of marketing automation
Posted: Thu Feb 13, 2025 10:08 am
As if all this were not enough, the marketing team also needs to measure the results of its actions and campaigns, as well as evaluate, together with the sales team, whether they are attracting the right customers for the company.
In short, the volume of activities and processes required to make this "machine" job seekers data work is huge. And the more the company grows, the greater the number of contacts to generate and work with.
That's why marketing teams need tools that reduce manual work. They help increase team efficiency and reduce the time spent on each task . And in this case, time is money!
With the help of a marketing automation tool, you can schedule social media posts, trigger targeted emails based on data or contact actions, screen people who are actually ready to talk to your sales team, measure campaign results, and much more.
And that's not all! To learn about the other benefits of automation tools, keep reading.
Large companies, dealing with thousands of contacts and clients, see an obvious benefit in automation: it makes the daily life of employees easier and improves management in every way.
But those who are just starting out may be hesitant to make such an investment. After all, if the company is still small, it is possible to manage these details manually, right?
Whatever your case, automation has much more to offer:
Increased lead generation
If your company already has a well-mapped customer journey , it's much easier to create guides and processes that help you attract and capture more leads.
According to the TechTrends 2017 survey, if you do it with the help of an automation tool, you can capture 2 times more contacts.
In short, the volume of activities and processes required to make this "machine" job seekers data work is huge. And the more the company grows, the greater the number of contacts to generate and work with.
That's why marketing teams need tools that reduce manual work. They help increase team efficiency and reduce the time spent on each task . And in this case, time is money!
With the help of a marketing automation tool, you can schedule social media posts, trigger targeted emails based on data or contact actions, screen people who are actually ready to talk to your sales team, measure campaign results, and much more.
And that's not all! To learn about the other benefits of automation tools, keep reading.
Large companies, dealing with thousands of contacts and clients, see an obvious benefit in automation: it makes the daily life of employees easier and improves management in every way.
But those who are just starting out may be hesitant to make such an investment. After all, if the company is still small, it is possible to manage these details manually, right?
Whatever your case, automation has much more to offer:
Increased lead generation
If your company already has a well-mapped customer journey , it's much easier to create guides and processes that help you attract and capture more leads.
According to the TechTrends 2017 survey, if you do it with the help of an automation tool, you can capture 2 times more contacts.