2. Lead with your goals
Posted: Thu Feb 13, 2025 10:19 am
This also meets your audience with the content type they look for on the platform you’re publishing on. And this goes for any platform—not just LinkedIn. For example, you probably wouldn’t include the same framing or voice effects in a YouTube video that you would in a TikTok or YouTube Short video.
As Greg says, “I think this reinforced our strategy to create content catered to each individual platform.”
Our LinkedIn for Business Template will help you explore ways to make a bigger impact on this channel.
In this experiment, our goals were social-first—generating more organic amazon data engagement and awareness.
But your goal might be focused on other objectives and key results, like driving website visits or purchases. In this case, your social posts may have cross-team implications. Align with other teams on KPIs and the parameters of your experiment to get the data each contributor needs to make informed decisions, and ensure you have access to the necessary tools—Google Analytics data, for example.
For example, if your content team uses Google Analytics to track blog links, work with them to ensure you’re properly tracking your links with UTMs, and can access those results. We go deeper into link tracking in the next section.
One limitation we identified in this experiment was the ability to measure link clicks when the link was in the comments vs. in the post.
As Greg says, “I think this reinforced our strategy to create content catered to each individual platform.”
Our LinkedIn for Business Template will help you explore ways to make a bigger impact on this channel.
In this experiment, our goals were social-first—generating more organic amazon data engagement and awareness.
But your goal might be focused on other objectives and key results, like driving website visits or purchases. In this case, your social posts may have cross-team implications. Align with other teams on KPIs and the parameters of your experiment to get the data each contributor needs to make informed decisions, and ensure you have access to the necessary tools—Google Analytics data, for example.
For example, if your content team uses Google Analytics to track blog links, work with them to ensure you’re properly tracking your links with UTMs, and can access those results. We go deeper into link tracking in the next section.
One limitation we identified in this experiment was the ability to measure link clicks when the link was in the comments vs. in the post.