Create people-friendly products
Posted: Thu Feb 13, 2025 11:00 am
Sephora is popularly known for its feminine cosmetic products. However, they have recently made inroads into the men’s industry, which is overgrowing. Companies that can thrive in the male beauty market will undoubtedly reap great rewards. Some of the best male products that Sephora can focus on to increase its appeal in the male sector include facial hair care, skin care products, and fragrances. Men also tend to shop online for their cosmetic products. Sephora can improve its performance in this segment by physician data ensuring that its online shopping platforms are user-friendly.
Penetrating new markets
Customers in emerging economies are always willing to invest in value-added products. Sephora can leverage this demand to introduce its brand in these emerging economies.
Excellent market knowledge
After many years of being a top brand in the industry, Sephora has acquired a vast market knowledge, which it can use to understand the ever-evolving customer demands and take necessary action to thrive in the market. Introducing exclusive products for its premium customers will enhance Sephora’s brand value.
Penetrating new markets
Customers in emerging economies are always willing to invest in value-added products. Sephora can leverage this demand to introduce its brand in these emerging economies.
Excellent market knowledge
After many years of being a top brand in the industry, Sephora has acquired a vast market knowledge, which it can use to understand the ever-evolving customer demands and take necessary action to thrive in the market. Introducing exclusive products for its premium customers will enhance Sephora’s brand value.