Generation Y members use online shopping 54% more than other generations
Posted: Sun Feb 16, 2025 4:18 am
Generation Y is the largest of the XYZ generations. They are the largest group of users and are very digitally literate individuals who understand the online world and at the same time they are a group that is very ambitious, although they have a reputation for being lazy. In marketing communications, especially online, they are a huge group that I do not recommend neglecting.
Generation Y is the largest living generation, and they are also digitally literate users
Source: Photo by Marvin Meyer on Unsplash
Communication channels for Generation Y
If you want to reach Generation Y, forget about traditional spain phone number list channels like newspapers, magazines, or television. The most important thing in communicating with them is to build a strong online presence . It is important to be present on all the platforms that your target group visits, thanks to which you will find out what content is relevant to them. Also, make sure that your content is consistent across different channels and sticks to the key messages you want to communicate.
Your website
When targeting Generation Y, pay attention to design and functionality . This generation values the appearance of their website, and if your website looks unprofessional, outdated, or broken, you won't gain their trust. Here's a guide to what a sales website should look like .
Social networks
For Generation Y, an active Facebook page is a sign of authenticity. For them, a brand's presence on social media signifies an effort to build relationships with customers and an interest in the community.
Generation Y is the largest living generation, and they are also digitally literate users
Source: Photo by Marvin Meyer on Unsplash
Communication channels for Generation Y
If you want to reach Generation Y, forget about traditional spain phone number list channels like newspapers, magazines, or television. The most important thing in communicating with them is to build a strong online presence . It is important to be present on all the platforms that your target group visits, thanks to which you will find out what content is relevant to them. Also, make sure that your content is consistent across different channels and sticks to the key messages you want to communicate.
Your website
When targeting Generation Y, pay attention to design and functionality . This generation values the appearance of their website, and if your website looks unprofessional, outdated, or broken, you won't gain their trust. Here's a guide to what a sales website should look like .
Social networks
For Generation Y, an active Facebook page is a sign of authenticity. For them, a brand's presence on social media signifies an effort to build relationships with customers and an interest in the community.