A screenshot of a product pin on Urban outfitters' Pinterest account.
Posted: Sun Feb 16, 2025 4:32 am
You don’t have to start from square one. Consider re-using clips or videos you’ve posted on Reels, TikTok or even your Stories. And don’t overthink it: Videos can be as simple as behind-the-scenes looks, customer testimonials, employee spotlights and product demos. Or, partner with creators to create unique video content.
Idea Pins
Idea Pins allow you to include multiple videos (up to five fusion data minutes) or photos together in one Pin. They’re like a combination of Stories and carousels.
Use this format for in-depth storytelling, how-tos, broken-down listicles and more—perfect for those using Pinterest to start a new project.
Once created, your Idea Pins will appear on your boards. But they’ll also show up in a “Created” tab, where all of your Idea Pins will live in a featured hub.
A screenshot of an Idea Pin on Crumbl Cookies' Pinterest account highlighting double chocolate chip cookies.
Product Pins
If your business is a retailer or an online store, Pinterest is the perfect place to share stunning product photos to help shoppers envision how they would use or style them.
Pinterest is a major discovery engine for shopping. Over half of Pinners see Pinterest as a place to shop. Sharing your products on this platform makes it easy for shoppers to buy straight from Pinterest, or drive traffic directly to your product pages.
Start selling on Pinterest by making shoppable gift guides with linked products, or a virtual lookbook featuring 2-5 products in Carousel Pins. Or, tap into AR with Try On product Pins, which let users virtually try on your products on their phone.
Rich Pins
Idea Pins
Idea Pins allow you to include multiple videos (up to five fusion data minutes) or photos together in one Pin. They’re like a combination of Stories and carousels.
Use this format for in-depth storytelling, how-tos, broken-down listicles and more—perfect for those using Pinterest to start a new project.
Once created, your Idea Pins will appear on your boards. But they’ll also show up in a “Created” tab, where all of your Idea Pins will live in a featured hub.
A screenshot of an Idea Pin on Crumbl Cookies' Pinterest account highlighting double chocolate chip cookies.
Product Pins
If your business is a retailer or an online store, Pinterest is the perfect place to share stunning product photos to help shoppers envision how they would use or style them.
Pinterest is a major discovery engine for shopping. Over half of Pinners see Pinterest as a place to shop. Sharing your products on this platform makes it easy for shoppers to buy straight from Pinterest, or drive traffic directly to your product pages.
Start selling on Pinterest by making shoppable gift guides with linked products, or a virtual lookbook featuring 2-5 products in Carousel Pins. Or, tap into AR with Try On product Pins, which let users virtually try on your products on their phone.
Rich Pins