How you funnel your social traffic to relevant landing pages
Posted: Sun Feb 16, 2025 4:55 am
media presence into dollars and cents. This can be done directly through social ads, but also means paying attention to details such as:
Which creatives and calls-to-action phrases you’re using on social media
Your target audience for your ads and sales messages
“Businesses are prioritizing generating leads and home owner data sales, and so must social teams. It’s often equally if not more important than brand awareness goals. For example, one Arboretum community member mentioned they hit their brand awareness goal of 1 billion engagements and now they’re working to shift those folks from social to the next step like website signups,” Jepson says.
Two posts from members of the Arboretum sharing their team's goals for 2024 where members mention lead generation and sales goals.
Increasing community engagement
KPIs: clicks, likes, shares, comments, mentions
Encouraging conversations with your target audience goes hand in hand with building a relationship with them. Likes and shares aren’t just vanity metrics. These data points can clue you in on whether or not your messaging and content strategy resonate with your customers.
“Community engagement enables you to further define your brand voice and make meaningful connections with followers as you go back and forth with them,” Jepson says.
A post from a member of the Arboretum sharing their team's goals for 2024: more engagement and conversations.
Growing your brand’s audience
KPIs: mentions (via social listening), followers, share of voice, engagement rate, followers
Which creatives and calls-to-action phrases you’re using on social media
Your target audience for your ads and sales messages
“Businesses are prioritizing generating leads and home owner data sales, and so must social teams. It’s often equally if not more important than brand awareness goals. For example, one Arboretum community member mentioned they hit their brand awareness goal of 1 billion engagements and now they’re working to shift those folks from social to the next step like website signups,” Jepson says.
Two posts from members of the Arboretum sharing their team's goals for 2024 where members mention lead generation and sales goals.
Increasing community engagement
KPIs: clicks, likes, shares, comments, mentions
Encouraging conversations with your target audience goes hand in hand with building a relationship with them. Likes and shares aren’t just vanity metrics. These data points can clue you in on whether or not your messaging and content strategy resonate with your customers.
“Community engagement enables you to further define your brand voice and make meaningful connections with followers as you go back and forth with them,” Jepson says.
A post from a member of the Arboretum sharing their team's goals for 2024: more engagement and conversations.
Growing your brand’s audience
KPIs: mentions (via social listening), followers, share of voice, engagement rate, followers